Designing a paradigm model of online competencies of online business consultants and its consequences

Due to the expansion of online businesses, it is necessary to use expert consultants in this field. Therefore, the present study was conducted to design a paradigm model of online competencies of online business consultants and its consequences. The research method was qualitative with a contextual approach. first the samples were selected purposefully and then in the form of snowballs. In-depth interviews were conducted semi-structured. Finally, with the process of open, pivotal and selective coding, 5 main components and 25 pivotal categories of competency components (obtaining up-to-date information, having multiple skills and ethics of consultants), causal conditions (online business includes five categories- Efforts to acquire specialized knowledge, mastery of information and communication technology, online business experience, having discipline in work and flexible management), background conditions (government management performance, government structural performance, growth of consulting culture in society), interventionist conditions ( Instability and unstructured economy in Iran, inefficient and cumbersome bureaucracy, lack of laws protecting business owners and restrictions and weaknesses within the job), strategies (systematic strategies and planned by the government, Acquisition of up-to-date knowledge and information in the field of online business, practical and applied training of online business, having the power of discernment, using the experience of others and reference groups in their field of work) and consequences (strategic thinking, self-empowerment, Civic ethics in job performance (performance management) were extracted. The categories obtained in this study, while differentiating the consultants' jobs, achieved a model that can be the basis for the performance of online business consultants.