The Role of Radio In The Cultural Development of Tehrani Citizens From Their Point of View

The present study was designed and implemented with the aim of investigating and analyzing the role of radio in the cultural development of Tehrani citizens. This research is of mixed type (qualitative-quantitative) and this article focuses on the quantitative part of the research. In the statistical analysis section, the opinions of 384 Tehrani citizens over 18 years of age were used. The measurement tool in the research was a researcher-made questionnaire, whose validity was confirmed using face validity and reliability using Cronbach's alpha coefficient. In this research, 9 indicators were extracted through the qualitative method, which are: attitude, tendency, and character, and cultural consumption, personal security of citizens, product, communication, achievement and human power. AHP technique was used to analyze and rank the identified factors. The results showed: the priority of responsibility and accountability over work conscience and social discipline, the priority of family orientation over religious ethics, were the most important duties of the studied sample in making radio programs for an effective role in cultural development. In the event that self-reliance is based on family orientation, multiplicity of provincial and extra-provincial programs over making programs in different languages, and national pride and patriotism over justice and right-seeking, in making television programs, it has had a lower priority from the eyes of the studied citizens.