Designing a Digital Marketing Model Considering Marketing Ethics

Public policies in the field of environment need cultural and moral support. Therefore, the purpose of this research is to investigate the relationship between ethics and the gap of public policies in the field of environment.               

The descriptive-correlation research method is based on the structural equation model. The statistical population in this study includes all senior experts and Ph.D.s in university fields in the field of environment, whose number is 121,456 people. The sample size was determined using Cochran's formula of 384 people and the samples were selected and studied using random sampling method. The data collection tool is a questionnaire. SmartPLS3 software and structural equation method with partial least squares approach were used for data analysis.

The results show that there is a positive and significant relationship between ethics and the dimensions of the gap in public policies in the field of environment (the relationship between policies and the goals of the organization, the expectations and emotions of the community, and the stakeholders' opinions).

The results of this research and considering the important role of ethics and environmental philosophy and the basic issues of the environment, contain important results and can be used as a practical model for policy makers, managers and enforcers of ethics in the field of environmental policy.