Explaining the components of the sports tourism development model: the sociological landscape approach of Isfahan city

Purpos:

Tourism is the biggest industry in the world and sports is also one of the biggest and most important industries in today's world. The aim of this peresent study was Explaining the components of the sports tourism development model: the sociological landscape approach of Isfahan city.

The current research is survey type and practical in terms of purpose. The data collection method in this research is field type. The statistical population included sports tourists, sports managers of Isfahan city and sports management professors in the number of 500 people. Delphi technique was used to prepare and compile the questionnaire. The researcher's questionnaire was based on the dimensions of sports tourism. In this research, descriptive and inferential statistics methods were used in two separate sections to analyze the statistical information of the findings. To investigate the interactive effect of demographic characteristics, multivariate analysis of variance (MANOVA) was used to establish a relationship between dependent and independent variables and to present the model (Amos).

According to the results, it can be said that every economic activity in the tourism industry, the destinations must have a detailed knowledge of the market they are facing and the audience and products, and has analyzed the tourism market.

Counclusion:

In general, it should be acknowledged that by focusing on the views and interests of sports tourists and determining the target market for them with appropriate advertising and information about the Isfahan sports tourism market, creating transportation facilities and a suitable transportation system, social stability , improving the health and service situation, creating welfare and accommodation facilities and welcoming tourists and attending stadiums. In order to achieve this issue successfully, it is necessary to combine the perspective of politics, planning, sports management, control and supervisory processes and coherent social learning of Isfahan city, which this active participation can increase the efficiency and effectiveness of sports in the field of tourism and its sustainable development. to create On the other hand, market segmentation is predicted with the assumption that each market is made up of groups or segments with almost different demands and needs. It can be said that tourism marketing is of special importance; Because if marketing is considered a management process, all planning activities, provision of tourism products and attraction of tourists need marketing operations and activities.