The influence of the art of advertising in social networks to attract skilled audience (Case study: technical and vocatinal training organization)

The purpose of this research is to explain the effectiveness of the art of advertising in social networks to attract the skilled audience of the technical and vocational education organization of the country. This research has been done in terms of applied nature and descriptive-survey method. The statistical population of this research is 50 students of vocational technical organization, and the information related to the research was done through questionnaire and data analysis through spss software. Cronbach's alpha test was also used for the reliability of the questionnaire and the results are included in the relevant tables. Regarding the analysis of data and the proof of hypotheses, the correlation coefficient between variables and results has been included in the tables and graphs in the fourth chapter. The results of this research show that advertising in cyberspace can be used as a means of accessibility, awareness among the general audience, the tendency of the young generation towards cyberspace, and the use of photo and video publishing capabilities. A comprehensive and effective platform used by educational and service institutions for optimal and effective communication with their audience. In this regard, advertising in virtual space was investigated based on variables such as age group, level of education, job status and income of the people of the research community, and the results of this research show that advertising in virtual space can attract art students. new for the country's professional technical organization to be very effective and influential.