Designing the Appearance Politics Model in the Banking Industry

The purpose of this study was to design a demonstration policy model in the banking industry.  The present research method is based on a mixed approach and qualitatively and quantitatively in the inductive-deductive paradigm.  The qualitative community studied in the current research was formed by all university professors in the field of public administration, banking management, strategic management, along with board members and CEOs of the country's banks, and the number of participants in this study was 18 people.  Modeling, stratification and establishing conceptual communication between the dimensions of representational policy was done using interpretive structural modeling method.  The quantitative statistical population of the study was made up of board members and senior managers of the country's banks.  Sampling was done using the available non-probability method.  In this regard, the number of 40 people from the desired statistical population was determined as the research sample.  The findings of this study showed that organizational culture, personality characteristics of managers, environmental requirements, politicking, emotional intelligence, demonstrative management style, speculation, non-demanding, targeted orientation of public opinion, showcase performance, organizational conditions and organizational atmosphere as dimensions.  The main policy makers are prominent in the banking industry.