Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction

The income from the presence of spectators in the stadiums is one of the primary incomes of football teams. To increase this income, more spectators must enter the stadium. The physical quality of stadiums, such as cleanliness and hygiene, accessibility, safety, entertainment, parking, etc., is one of the most important factors that encourage spectators to watch live sports events. Therefore, knowing the impact of the physical quality of stadiums on the behavior of spectators is considered important for clubs and managers who intend to increase income. Therefore, in this research, the effect of the physical quality of football stadiums on the behavioral tendencies of the spectators has been investigated. The statistical population of the research included all the spectators of the premier football league matches; 325 people were selected by simple random sampling, and finally, 294 correct questionnaires were returned. The information was collected through a researcher-made questionnaire, which was obtained through interviews with experts (academic faculty members and sports managers) and library studies. The face and content validity of the questionnaires was confirmed by using the opinions of sports experts and sports management professors (10 people) after applying their corrective opinions. The internal reliability of the questionnaire items was also reported by the researcher in an experimental study using Cronbach's alpha method for the stadium characteristics questionnaire (0.97) and satisfaction questionnaire (0.87) and for Willingness to return (0.88) and after ensuring The validity of the questionnaires was used using SPSS software in the descriptive and inferential statistics section, as well as Amos software to draw path analysis. The results showed that the characteristics of the stadium have a positive and significant effect on satisfaction; Also, the characteristics of the stadium have a positive and significant effect on the Willingness to return of spectators. In addition, satisfaction has a positive and significant on willingness to return. Finally, it is possible to confirm the mediating effect of satisfaction in the relationship between the characteristics of the stadium and Willingness to return at the 95% confidence level. Therefore, according to the importance of the presence of spectators in stadiums, sports managers should periodically assess the needs and evaluate the satisfaction of the spectators as well as the quality of the stadiums, and by removing the shortcomings, witness the maximum attendance of the spectators