Institutionalizing the effective factors of the general culture of public sports in the society (case study: Tehran province)

The purpose of the present research was to institutionalize the effective factors of the public culture of public sports in the society. The method of doing this mixed research was exploratory. The statistical community includes specialists and experts (sports managers, etc.) to discover the factors of institutionalization and managers, specialists and experts to determine the weighting of the factors and a population sample of 1500 people in the 5 districts of North, South, East, West and the center of Tehran city with They were randomly selected. The measurement tool for data collection was a questionnaire made by a researcher in the field of institutionalizing the effective factors of public sports culture, and the face validity of the questionnaires was approved by the professors of sports management, as well as their final validity using Cronbach's alpha coefficient of 0.95. were approved. Data were analyzed using Kolmogorov-Smirnov test and confirmatory factor analysis through SPSS and Lisrel software. The findings showed that the most important dimension in the institutionalization of sports and the effective factors in the culturalization of public sports, based on the factor loadings, was the organizational dimension with a factor loading of 1.07. After that, there were the individual dimension with a factor load of 0.82, the group dimension with a factor load of 0.72 and finally the environmental dimension with a factor load of 0.65. The conclusion is that in the institutionalization of culture, it is necessary to pay attention and prioritize organizational, individual, group and finally environmental aspects by Tehran Municipality and related institutions.