Prioritizing Individual Perceptions: Identifying Physical-Objective Indicators in Urban Wall Aesthetics (Case Study: Eram Pedestrian Street in Qom)

Urban walls hold significant influence over the quality of urban spaces, making them one of the most impactful environmental elements. Enhancing their quality contributes to an overall improvement in the physical aspects of a city. While the urban landscape and its aesthetic indicators are well-established, the question arises regarding the influential components that shape the urban landscape. Hence, the objective of this scholarly article is two-fold: to identify effective solutions for enhancing the aesthetic dimension of urban walls in terms of their objective-physical aspects, and to prioritize these solutions based on the perspective of citizens who frequent the Eram sidewalk in Qom city. Determining the sample size was achieved through Cochran's formula, resulting in a total of 384 participants. The research methodology employed was practical and aligned with the nature of the study, employing a descriptive-quantitative approach to answer research questions. To analyze the collected data, the Lisrel software was employed for designing the structural equation. The research findings highlight the need for improvement in various components of the urban landscape when it comes to the walls of the Eram pedestrian area. These components include enhancing the beauty and visual variety in wall decorations, paying attention to facade additions, and diversifying the texture of materials utilized. Notably, citizens rated the absence of disturbances and visual disruptions as positive and appropriate, assigning it a high impact factor of 0.82. This component emerged as their top priority when indicating their visual preferences. By addressing these findings and incorporating the indicated solutions, urban planners and policymakers can effectively enhance the aesthetic appeal of urban walls, thereby improving the overall perception and experience of citizens within urban spaces.