The investigation of the conceptual metaphor of "man is technology" in the colloquial Arabic

Article Type:
Research/Original Article (دارای رتبه معتبر)
From cognitive linguistics' point of view, the conceptual system according to which man thinks and acts has a metaphorical nature. Therefore, metaphor is an important part of colloquial language and can be one of the ways to understand the psychological structure of people in society and their mental concepts. Consequently, technology-derived metaphor can also express the psychological structure of language speakers and their mental concepts about how humans encounter technology and the way these two interact with each other. Enjoying the descriptive-analytical method, this study has investigated the anthropological role of the conceptual metaphor of "man is technology" in the colloquial Arabic. Studies show that, in the colloquial Arabic, there is a cognitive-ideal model regarding the relationship between man and technology, in which the source territory includes elements such as "car", "cell phone", "computer", "internet" and "industry" and "Man", as the target territory, is the center of gravity in this cognitive model. The conceptual metaphor of "man is technology" with all its components is subconsciously evoked in the colloquial Arabic which creates a metaphorical mapping between the source and target territories. Based on this mapping, abstract concepts are expressed in a simple and tangible language and they somehow convey the inability of man against technology and the domination of technology over his present and future life.
A Quarerly Journal Lesan - on Mobeen - on, Volume:14 Issue: 53, 2023
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