Identifying the qualitative components of gamification in the working environment of knowledge-based companies

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

Although digitization brings important possibilities, implementing its technologies in practice can be challenging. One of the current major developments in this field is to discover the potential of gamification for the empowerment of knowledge-based companies. Based on this, the current research was conducted with the aim of identifying the qualitative components of gamification implementation in the working environment of knowledge-based companies. This research has a qualitative approach, through in-depth semi-structured interviews, it has compiled and validated the conceptual framework with thematic analysis method. The statistical population includes experts and experts of knowledge-based companies, among whom 12 people were selected by purposeful sampling and participated in this study. The number of samples follows the rule of saturation. The findings of the research show that concepts were identified in the form of 4 main themes, including the acceptance process with 2 organizing themes, promotion strategies with 4 organizing themes, development and design strategies with 4 organizing themes, evaluation and implementation platforms with 3 organizing themes Gamification actually provides various possibilities to increase the motivation of employees for knowledge-based activities. But to reveal its potential, it needs a suitable environment.

Language:
Persian
Published:
Quarterly Journal of Bi Management Studies, Volume:12 Issue: 46, 2023
Pages:
121 to 152
https://www.magiran.com/p2656683  
سامانه نویسندگان
  • Bashokouh، Mohammad
    Corresponding Author (1)
    Bashokouh, Mohammad
    Full Professor university of Mohegan Ardabil, business management, University of Mohaghegh Ardabili, اردبیل, Iran
  • Akbariarbatan، Golsum
    Author (2)
    Akbariarbatan, Golsum
    Phd Student Business Management, University of Mohaghegh Ardabili, اردبیل, Iran
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