Identifying effective indicators on the Business Model (BM) in the field of digital entrepreneurship

Digital developments have drastically changed business models and processes, and new models are emerging. Therefore, identifying the impact of driving factors on digital business models plays an important role in the success of businesses and the economy. While theory and practice show a growing interest in the potential of new business models as a result of digitalization, researches to date has not shown the main motivation for how to significantly adopt digital business models in industries. Considering the slowness of these changes in Iran and the problems of turning traditional businesses to Internet businesses, identifying the impact of driving factors on digital business models can play an important role in the development of businesses. To achieve this goal, an empirical study was conducted based on a theoretical foundation and four main drivers (with five items for each driver) were obtained in relation to the potential of the digital business model: key performance indicators, personalization, efficiency and communication. The findings of the structural equation model approach show that all four factors have a positive and significant effect on the potential of digital business models.