Identifying Factors Affecting the job Crafting of Marketing Employees in the Export Department of Zar Macaroon Company

The purpose of this study is to identify the factors affecting the job crafting of marketing staff in the export sector. The impact of job crafting can be very high and impacts such as stability, flexibility, participation and performance in business. In fact, having more control over tasks and taking advantage of the unique strengths and experiences of employees will help them to progress in their work and feel satisfied, confident and happy. The present study is a descriptive research in terms of applied purpose and in terms of data collection.

Structural equation modeling technique has been used for analysis. The statistical population of this research is 210 marketing experts in the export sector in Zar Macaroni Company. Therefore, sampling method is available that due to the uncertainty of the statistical population, the sample size with a confidence level of 0.95, based on the Cochran’s formula of 132 people has been determined. Due to the survey and the lack of research, a questionnaire was used to collect data. The validity of the questionnaire was first confirmed through content validity, then through convergent and divergent validity. The reliability of the questionnaire was confirmed by Cronbach’s alpha coefficient.

First, a conceptual model was designed based on the theoretical foundations, which according to the theoretical framework, the three variables of active personality, personal initiative and work significance were considered effective on job crafting. Then, the results of the analytical section showed that active personality has a significant effect on job crafting. Personal initiative has a significant effect on job creation. Meaningfulness of work has a significant effect on job crafting. Undoubtedly, it can be said that the job crafting of employees has become one of the most important and challenging issues among companies, especially in the export sector. However, it is better to thoroughly examine job crafting for companies and organizations.