Marketing Without Advertising Michael Phillips And Sally Raspberry

All the jobs and business owners mentioned in this book are real. The majority of those who work are indicated by their names in the cities. However, because some of our examples are less flattering, and for other reasons, including privacy, we have changed names or, in a few cases, places and jobs. In some cases, jobs are advertised in the book as an example - their marketing ideas are so good that we have included them anyway. In most cases, if businesses are used as an example of advertising, you should know that this is a small part of their marketing mix.