نشریه مدیریت بازاریابی هوشمند
سال سوم شماره 2 (پیاپی 14، خرداد و تیر 1401)

This study is to investigate the impact of social support on the intention of continuous purchase with the mediation of confidence in sellers and brand trust. The method used in this study is descriptive-survey. Research data is collected through the five -choice Likert questions in the research questionnaire. In the present study, the questionnaire has been used in line with the statistical requirement of the statistical software of SPSS.V24 and the PLS.V3 structural equation software used in the form of a linear and multiple regression sections. The statistical population of research is the statistical population of the research is all customers of the Horizon Stores of North Tehran. The sample size vote of Cochran formula is used. In this way, the sample size was 384 tons and the sampling will be performed in a simple random way. Research results showed that social support for continuous purchase intention with mediation (0.384) emotional support for continuous purchase intention with mediation (495/ 0) Information Support on Continuous Purchase Intention to Mediation (0.284) Social Support on Continuous Purchase Intention In Intention to Buy among Customers (0.491) Trust for Sellers on Brand Trust (0.658) Social Support for Sellers' Trust (218/ 0) Brand trust has a significant impact on continuous purchase (0.479) among customers of Cyrus Horizon Stores in northern Tehran.

Given the importance of preserving the Islamic Revolution's discourse in the region and increasing the ability of economic defense, the country needs to cross economic sanctions through economic resistance. One of the most important industries in Iran is the oil and gas industry, and it requires up -to -date technologies to increase the efficiency of exploitation and refinement. Given that countries in the field of joint gas and oil fields are using the most up -to -date technologies in the world, Iran also needs to transfer technology to enhance the efficiency and efficiency of exploitation and refinement from these common squares. has it. Therefore, in this study, the identification and structure of factors affecting the success of technology transfer in the oil and gas industry with a resilient economy approach has been identified. Therefore, with the study of the research, 11 main factors were identified. These indicators were then sent in a questionnaire to 15 experts in the oil and gas industry. The results using software showed that national industrial policies, government investments and competitiveness are the most important among other factors.

In this study, the relationship between the life cycle and the taxation of companies listed in the Tehran Stock Exchange is discussed. The life cycle of the company is one of the main criteria for investing or not investing from new investors. It examines the correlation between variables and is located in Tehran Stock Exchange. Multi -variable regression and econometric patterns have been done. The statistical population of research is accepted by the Tehran Stock Exchange from the beginning of 2012 to the end of 1398. Tyed from the estimation of the research pattern also indicates that companies that are at the emergence, decline and stagnation phase have avoided taxation (avoided tax avoidance) and companies that are in the growth and maturity phase. Avoid taxes. The results of the study also show that tax avoidance in the decline was greater than the emergence stage, the emergence phase of the recession, the growth phase of the stagnation, and the puberty phase below the growth stage.

Transfer to large -scale renewable energy is a necessity to reduce climate change. Today, due to the rapid growth of demand and energy consumption, the creation of a competitive environment and the private sector's participation in the field of renewal energy is inevitable. Although the private sector is driving up most of the advanced industries, private sector investors are always concerned about the efficiency of new technologies, especially in renewable energy. The technical and economic transition has made renewable energies, but these studies often examine one to several potential energy systems and their costs and benefits compared to the existing system. This article summarizes the consequences of such decisions.

All the jobs and business owners mentioned in this book are real. The majority of those who work are indicated by their names in the cities. However, because some of our examples are less flattering, and for other reasons, including privacy, we have changed names or, in a few cases, places and jobs. In some cases, jobs are advertised in the book as an example - their marketing ideas are so good that we have included them anyway. In most cases, if businesses are used as an example of advertising, you should know that this is a small part of their marketing mix.

The systematic development of tourism and the use of many capabilities to improve the current tourism situation in the country requires the use of tourism planning, so that due to the existing sensitivity and subtlety of the community and the needs of tourists, the capabilities of this The industry used the development and development of society. The purpose of this study is to investigate the impact of location attachment, promote location and motivation on the intention to visit with the modest role of imagination in the Tourism Complex of Alisadr Tourism Complex in Hamadan. The present study is a descriptive research for the purpose of collecting data. The method of modeling structural equations with PSS software is used to analyze the analysis. The questionnaire tool has been used to collect data. The results showed that location attachment, location promotion and motivation had a significant impact on visiting intent. And the results also showed that the imagination on the impact of place attachment, the promotion of place and the motivation on the intention to visit had a significant effect.

This research was aimed at investigating the impact of platform architecture flexibility on competitive performance, with mediation of purchasing capability, channel management and online services, and adjustment of supplier, distributor and customer interaction (studied: DJ Product). This research is purposeful, practical and in nature, descriptive-follow-up. Research data is collected through the five -choice Likert questions in the research questionnaire. In the present study, the questionnaire has been used as a linear and multiple regression as a linear and multiple regression in order to integrate the data from the questionnaire, tailored to the statistical requirement of the statistical software of SPSS and the PLS structural equation software. The statistical population of this research is 800 staff of DJ Kala Internet staff. The sampling method used in this study is of a simple random type. Based on Cochran formula at 95% reliability, 261 people are selected as statistical samples. The results showed that the flexibility of the platform architecture through the mediating role of online shopping capability had a significant impact on competitive performance (0.169). The flexibility of the platform architecture through the mediatory role of online channel management has a significant impact on competitive performance (0.083). The flexibility of the platform architecture has a significant impact on competitive performance (0.289) through the mediating role of service capability (0.289). The interaction of the supplier adjusts the effect of platform architecture on online shopping capability (0.352). The distributor interaction adjusts the effect of platform architecture flexibility on online channel management capability (0.307). Customer interaction adjusts the impact of platform architecture on online service capability (0.109).