Big Data and Pharmaceutical Industry: Applications and Priorities

Hospitals, patients, researchers, and healthcare organizations are producing enormous amounts of data in both the healthcare and drug detection sectors. With continued development of cheap data storage and availability of smart devices in the world, the influence of big data (BD) will continue to grow. This influence has also carried over to healthcare. The volumes of data available in the fields of pharmacology, toxicology, and pharmaceutics are constantly increasing. Therefore, the present study aimed to identify the applications of big data technology in the field of pharmaceutics.

Using the mixed methods approach, this study was conducted in two phases in winter 2023. In the first phase, the applications of big data technology were identified by library search and assessed by content analysis. In the second phase, applications were ranked by a panel of experts, including 17 experts who worked in the Iranian pharmaceutical industry. The stepwise weight assessment ratio analysis (SWARA) method was used for ranking the application of big data in pharmaceutics.

The present study examined the importance of big data applications in pharmaceutics. The results showed that drug discovery (0.263) and clinical study analysis (0.224) had the highest importance, followed by drug efficacy and performance (0.197), drug safety (0.170) and drug personalization (0.146).

The present study detailed a substantial attempt to review the existing literature regarding the implementation of big data and to rank big data applications in the pharmaceutical industry. Big data can help researchers to better discover and develop drugs and understand the effects of drugs and other chemicals on the human body. As a result, it can help improve the safety and efficacy of drugs and other chemicals. Also, big data can help to improve the accuracy of predictions regarding the effects of drugs and chemicals, which can improve safety in drug development and help to avoid potential adverse drug interactions. The applications considered in this study are ultimately necessary for humanity, and big data may significantly impact the betterment of these domains. Big data has a revolutionary potential, providing new ways to understand and predict the effects of drugs. BD will possibly play an important role in pharmaceutics in future, critically helping to drug discovery and improve drug safety and efficacy.