Application of quantitative strategy decision-making tool in the formulation of strategic management (Case study: Mohammad Abad Ganbaki watershed, Kerman Province)

Today, new patterns of planning at the watershed level have found a valuable place in order to implement collaborative projects. Planning in watersheds with the participation and partnering of regional stakeholders in the process of preparing and implementing plans can be an effective step in increasing the sustainability of the region. Collaborative approaches must be fully aligned with the knowledge, experiences, values, and interests of the various stakeholders. This study is planned with the aim of taking advantage of the perceptions and approaches of the residents of the Mohammad Abad Ganbaki watershed, Kerman, in order to find optimal strategies for the management of the watershed. For this reason, in the upcoming study, it shows the importance and necessity of SWOT analysis to combine the preferences of stakeholders in the decision-making process. For this purpose, the current study has been carried out in three stages, listing the internal (strengths-weaknesses) and external (opportunities and threats), preparing the assessment matrix of internal (IFE) and external (EFE) factors, and preparing the quantitative strategic planning matrix (QSPM). The results showed that the production pole of citrus fruits and dates in the country with a weight of 0.444, the existence of dust centers in the region with a weight of 0.198, the potential of electricity generation from the Nessa Dam with a weight of 0.384 and a one-dimensional economy based on date production with a weight of 0.247 are the most important strengths, weaknesses, opportunities and threats of the region. The high potential of the region in creating early productive commercial workshops according to the existing conditions through the possibility of raising honey bees with the presence of citrus fruits, the possibility of reviving handicrafts, increasing agricultural production and medicinal plants, creating a greenhouse with hydroponic cultivation and fish farming, the possibility of reviving the animal husbandry industry, providing date and citrus packing and processing centers are the most important strategy in the field of providing a job market for young people, reducing economic poverty and migration of residents.