Modeling the Effective Factors on Innovative Creativity and Entrepreneurship of Physical Education Students with the Mediating Role of Business Intelligence

The purpose of this study was to investigate the effective factors on innovative creativity and entrepreneurship of physical education students of Mazandaran Technical and Vocational University with the mediating role of business intelligence. The statistical population included all physical education students of Mazandaran University of Technology and Vocational Education in the academic year of 2019 /2020, totaling 360 students who were selected as a statistical sample using Krejcie and Morgan Table. Five questionnaires were used to collect data which included ICT skills (Alavi et al., 2017), Dennis and Vendral (2010), Cognitive Flexibility, DiLilo and Houghton (2008), Hill Entrepreneurship (2003), and Provovich (2012). The validity of the questionnaires was assessed through confirmatory factor analysis and their reliability was assessed through Cronbach's alpha coefficient. Structural equation test and SPSS and AMOS software were used to analyze the data. The results showed that ICT skills and cognitive flexibility have a positive effect on students' innovative creativity and entrepreneurship. Business intelligence also mediates the impact of information and communication technology skills and cognitive flexibility on students' innovative creativity and entrepreneurship. Based on the results obtained from the research, it is recommended that university officials and trustees create training conditions for students in entrepreneurship and by providing students with small practical experiences at the university level and related fields, the foundations for progress can be paved and paying attention to promoting and encouraging creativity during training and practical experiences for students.