Money Matters in Social Innovation: Exploring Social Innovation Revenue Models through Bibliometric Analysis

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

This study aimed to investigate revenue models in social innovation, which play a critical role in ensuring financial sustainability. Through a bibliometric analysis of the research literature on this topic, the study aimed to identify gaps in knowledge, significant contributors, emerging trends, and areas for future research. The methodology involved a systematic review of the literature using the Web of Science database and bibliometric techniques such as citation and co-citation analysis and dynamic co-citation analysis. The study's findings revealed four critical thematic areas, including "Business Models for Social Innovation: Frugal and Sustainable Approaches," "Exploring Revenue Models of Social Innovation: Insights from B Corps and Circular Start-ups," "Exploring Revenue Models and Business Model Innovation in Social Enterprises and Sustainable Entrepreneurship," and "Exploring Business Models for Social Impact and Well-being." The analysis also identified research gaps within these themes and proposed potential avenues for future research. This paper analyzed the literature on revenue models for social innovation using bibliometric methodology, identifying major contributors, influential articles, and key themes. Four thematic areas are identified, with research gaps and potential avenues for future research. The study provides a roadmap for future researchers interested in social innovation impact assessment and suggests incorporating articles from other databases to broaden the scope of the study.

Language:
English
Published:
Journal of Advertising and Sales Management, Volume:4 Issue: 3, 2023
Pages:
467 to 495
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