manouchehr ansari

Over the past decade, the literature on value creation has experienced significant growth in relation to the hospitality industry. This growth is attributed to the increasing importance of value creation issues for stakeholders involved in hospitality activities, which are crucial for securing benefits and advancing operations. The relationship between value creation and stakeholder theory has been examined in the literature; however, there is a lack of comprehensive and foundational studies on this topic. To address this research gap, this paper conducts a bibliometric analysis of the literature, simultaneously examining research and scholarly texts related to value creation and stakeholder theory within the hospitality sector. After formulating a search strategy and applying filters to organize and manage documents, a total of 6,690 documents published in the Web of Science database from 2005 to 2024 were analyzed using co-authorship, co-occurrence, keyword, direct citation, and co-citation analyses. Additionally, VOSviewer software was used for data visualization, cluster mapping, and demonstrating the diverse relationships within the literature. The results of this paper identified trends in the rise and fall of the literature, key articles, authors, journals, institutions, and countries focusing on value creation based on stakeholder theory. Co-occurrence of keywords revealed that "value creation,""innovation,""co-creation of value,""business model,""intellectual capital," "social entrepreneurship," "business model innovation,""sustainability," "entrepreneurship," "service logic," "value," "corporate social responsibility,""open innovation," "co-creation,""value capture,""knowledge management,""business models,""customer value," "strategy," "resource-based view," "performance," "dynamic capabilities," "social capital," "competitive advantage," "digital transformation,""firm performance,""digitization,""ecosystems,""value allocation," and "co-opetition" were common keywords related to the research topic.

 The primary aim of this research is to identify the components and obstacles to implementing omnichannel in the export sector.

 The research approach is both qualitative and quantitative, and by nature, it is exploratory and descriptive. The statistical population of this study includes experts in the export sector of the food industry. The snowball sampling method has been used in this research. Ultimately, the sample size was determined to be 12 individuals at the point of theoretical saturation. Interviews were conducted to identify the obstacles in the research. The validity of the codes was evaluated through CVR (Content Validity Ratio). The data analysis method used in this research is thematic analysis. For the prioritization section, the quantitative method of hierarchical analysis was used. In this section, a pairwise comparison questionnaire was utilized to examine the ranking of the studied indicators.

 The results of this investigation identified three main obstacles categorized as structural, contextual, and behavioral. Within each of these obstacles, sub-components were identified as obstacles, totaling 46 items. It is ultimately recommended that food industries evaluate and study the identified obstacles of this research for the implementation of omnichannel. Additionally, these obstacles have been prioritized using the hierarchical analysis method.

 The findings of the research indicated that the implementation of omnichannel in the export of food industries consistently faces obstacles, some of which are related to the organizational structure of exporting companies, some are within the human and behavioral dimensions of the workforce, and some are influenced by environmental factors. From this perspective, it can be stated that this research, with a comprehensive understanding of these obstacles, has paved the way for better implementation of omnichannel in the export sector of the food industries.

Customer-Based Brand Equity (CBBE) is a fundamental concept in marketing and numerous companies continually seek to enhance their brand equity. This study aimed to elucidate CBBE within Iraqi telecommunication companies and identify its offline and online drivers. The research employed a qualitative approach, utilizing thematic analysis. In-depth interviews were conducted with 25 academic experts and executives from various telecommunication firms in Iraq by using a targeted sampling method. Data analysis followed Castleberry and Nolen's (2018) 5-stage model, which included compiling, disassembling, reassembling, interpreting, and concluding. The findings revealed 55 open codes, which were organized into 13 sub-themes and 6 main themes and categorized into customer-based brand equity and its drivers. The components of CBBE encompassed perceived quality, brand association, brand awareness, and brand loyalty with perceived quality identified as a key element. Drivers of brand equity were divided into offline and online categories. Offline drivers included price equity, privacy, perceived security, ancillary services, customized services, and customer involvement in company affairs. Online drivers featured 2 sub-themes: internet support and advanced internet capabilities. The integration of both offline and online drivers could significantly enhance CBBE in Iraqi telecommunication companies.

Social media has recently emerged as a prominent tool in the field of marketing management. While it offers significant potential for small and medium-sized enterprises (SMEs) to incorporate into their marketing strategies, many of these businesses have not fully utilized the diverse capabilities of social media. Therefore, the primary objective of this study is to identify and develop a framework addressing the challenges faced by Iranian SMEs in leveraging social media as an effective instrument for product marketing.

This research adopts a mixed-methods approach, combining in-depth interviews with key informants (KIs) and interpretive structural modeling. The study begins by identifying obstacles from previous research and those uncovered through semi-structured interviews with KIs. These obstacles are then thoroughly reviewed and finalized. Finally, the structural interpretive modeling method is employed to elucidate the patterns and models of obstacles in utilizing social media as an effective marketing tool for small and medium-sized enterprises (SMEs). This approach visualizes the connections and interactions within a system, providing insights into the interdependencies of the elements (obstacles). It aids scholars in understanding how various factors influence one another, facilitating in-depth analyses and informed decision-making. Widely applicable across disciplines, this method fosters critical thinking and systems-oriented approaches among researchers.

The primary challenges in utilizing and promoting marketing tools on social media platforms include legal restrictions, platform and device filtering mechanisms, and a lack of government support. Companies often struggle to navigate complex regulatory environments and censorship on these platforms, hindering their ability to fully leverage the marketing benefits these channels offer. In the absence of robust support from governmental bodies, businesses face significant obstacles in effectively utilizing social media for promotional purposes. To address these barriers, organizations must adopt a systematic and strategic approach. First and foremost, it is crucial for companies to provide comprehensive training and development programs to enhance employees' technical skills and knowledge of social media platforms. This will empower them to navigate the intricate regulatory landscapes and understand the limitations imposed by various censorship mechanisms. Additionally, clear guidelines and policies should be established to mitigate security risks and protect user privacy. By doing so, companies can ensure that their marketing efforts comply with legal restrictions while still reaching and engaging their target audience. Senior management also plays a pivotal role in overcoming these challenges. It is essential for them to actively support and invest in initiatives that leverage the advantages of social media. By allocating resources and promoting the adoption of innovative marketing strategies, senior leaders demonstrate their commitment to achieving business goals and staying ahead of the competition. Fostering a culture of innovation and adaptability within the organization is also instrumental in mitigating the challenges associated with social media marketing. Companies need to encourage their employees to think outside the box and constantly adapt their approaches to meet the ever-evolving demands of the industry. This proactive mindset will not only help businesses stay on top of emerging trends and technologies but also allow them to seize new opportunities and gain a competitive edge.Furthermore, collaboration and knowledge-sharing among industry peers can be immensely beneficial in overcoming these barriers. By establishing partnerships and participating in industry forums or conferences, companies can learn from each other's experiences and collectively work towards innovative solutions to the challenges of utilizing marketing tools on social media platforms. This collaborative approach not only fosters continuous learning and improvement but also helps businesses build a robust network of support and guidance. In summary, the primary challenges of implementing and disseminating marketing tools on social media platforms can be addressed through a combination of comprehensive training programs, clear guidelines and policies, senior management support, and the cultivation of a culture of innovation and adaptability, along with collaboration with industry peers. By adopting a systematic and strategic approach, organizations can effectively navigate the legal and regulatory landscapes, overcome censorship mechanisms, and fully leverage the marketing benefits offered by social media platforms. Reason: Improved vocabulary, clarity, and technical accuracy while maintaining the original meaning.

Discussion and Coclusion: 

Small and medium enterprises (SMEs) play a vital role in driving economic and social growth in societies due to their innovative nature and rapid expansion. Given this importance, it is imperative to establish a robust infrastructure that supports their development, including the implementation of effective advertising and marketing strategies through email and social media platforms. As competition in the small business market intensifies, the pressure from competitors significantly increases, escalating the competitive dynamics within the industry. In light of this, diversifying marketing channels and capitalizing on the hidden opportunities within the industry becomes a crucial strategy for maintaining a competitive edge. By exploring and leveraging these opportunities, SMEs can effectively navigate the competitive landscape, attract a wider customer base, and ultimately achieve long-term success in their respective industries. Therefore, it is essential for SMEs to adapt their marketing strategies to embrace the diverse range of marketing channels available, ensuring they are not solely reliant on a single approach for reaching their target audience. This approach will allow SMEs to tap into the untapped potentials of various platforms, such as social media and email marketing, which have proven to be effective tools for engaging with customers and driving business growth. Hence, by leveraging these marketing channels, SMEs can effectively enhance their brand visibility, attract new customers, and ultimately contribute to the overall economic and social development of societies.

Exporting can bring in new resources and income from foreign markets and these resources can help to invest in research and development, develop new technologies, grow and improve business. By entering the global markets, the products and services of international companies are improved and grow day by day. Successful companies in the international arena are said to be companies that use successful export strategies. For this reason, exporting through the mediation of the competitive advantage of intelligent services can expand international businesses in terms of size and technical knowledge. The aim of this research is the impact of exports on the performance of international businesses by mediating the competitive advantage of smart services.

The current research method is based on the purpose, applied and based on the nature of the data, descriptive survey. The statistical population of the research included 110 managers and employees of international Iranian start-up companies and international businesses. Standard questionnaires have formed the data collection tool in this research. Also, the software used to analyze the research data was SPSS and structural equation modeling using the PLS approach.

The findings indicate the positive and important role of export, market intelligence, product innovation and pricing on improving the competitive advantage of intelligent services and the performance of international businesses. It was also concluded that the competitive advantage of intelligent services plays the role of mediating the effectiveness of this relationship.

Many businesses use new technologies to be more present and gain more market share. According to the results of the research, it can be said that when companies enter the field of export by mediating the competitive advantage of intelligent services, they witness an increase in their productivity and performance. Therefore, exporting to foreign markets allows the business to reach new markets, the amount of demand and market opportunities are different in different countries, and the company's competitive advantage can help the company to grow in foreign markets.

The aim of the current research is to identify the factors affecting the implementation of cyber insurance among insurance companies in Iran. The current research is developmental and applicable in terms of its purpose, and is of qualitative methods. The statistical population of the research is specialists and experts in the field of cyber insurance, who have been identified using the snowball sampling method. Using the interview technique, the data was collected and then the data and categories were coded and classified using the MAXQDA software version 2020. The reliability of the research was measured using the Kappa coefficient. In the last stage, the research model is extracted based on the Strauss and Corbin model. Based on the results of the research, the causal factors were divided into scientific, technical, and network indicators. Insurance perspective with the title of intervening factor, analysis of the external and internal environment as well as marketing and paying attention to the executive arms as foundational factors, ecosystem approach and formulation of insurance strategy as a solution, and finally increasing the level of knowledge of the insurance company, safety and security of data, improvement of services and company income, and uncertainty about the operation of insurance are known as positive and negative consequences of cyber insurance.

Russia’s invasion of Ukraine in February 2022 not only damaged Ukraine’s economy but also put so much pressure on Russia and European countries in gas trade due to the loss of big trade partners. This article aims to answer two main questions: 1- What are the impacts of Russia and Ukraine’s war on the United States and the European Union in the energy area? 2-Does it impact the position of Iran in the energy part in global markets? This research has been done based on the narrative review approach. The findings show the gradual loss of former position in global markets for Ukraine, Russia, and the European Union and the increasing dependency of European countries on the United States in the energy area. If European countries avoid cooperating with huge oil and gas resource-owning countries like Iran, besides aggravating their dependency on the United States, they deprive themselves of cheaper energy resources.

The present research has studied an Iranian oil holding using a critical discourse analysis approach to identify the organization's modes of discourse. This research explores the possible relationship between discourse conflicts and strategy failure. This study showed that there are three modes of discourse named as dominant, strategic, and marginal which are active in the three levels of top management, middle management, and employees; due to the conflict and sometimes opposition between them, a common understanding of the mission, goals, and strategies were lost. Therefore, the current research has revealed the gap in the "classical" strategic literature by adding a discursive perspective. Also, the necessity of knowing and understanding the multiple discourses of the organization as an important factor in the implementation of the strategy has been revealed. The results of this research suggest that the strategist's responsibility is not only limited to analyzing competitiveness but also to studying and shaping the cultural and social aspects of the organization.

Due to the spread of activities in the virtual world and on the Internet, the marketing and advertising method has completely changed and is moving from traditional marketing to digital marketing. In this regard, one of the most important benefits that businesses can create in the digital space is to increase engagement with customers. This research was conducted with the aim of presenting a digital marketing model with a customer participation approach with intervening role of knowledge management. This research is of mixed type (qualitative-quantitative) and in terms of fundamental-applied purpose, and in terms of the nature and form of implementation, it was done in an exploratory-descriptive manner. In the qualitative part, the statistical population includes all CEOs as well as managers of related units (marketing, research and development, business development) who are active in different industries, and sampling was done using the snowball method, and finally with 16 saturated interviews. There was a comment. The data collection tool included a semi-structured interview, and the Foundation's data theory method and MAXQDA software was used to analyze the specialized interviews. In a small part, they form also, for the survey in the quantitative part, experts, employees and customers are also included in the statistical population, and sampling was done using the accessible and random method, and 384 people were selected using the Cochran formula.

Global crises generally have two major effects on cinema: a group that boosts the business of this art industry and another group that brings it to the border of closure. Many social crises cause the closing of movie theaters, which has a significant impact on the business of the Seventh Art Industry; as we saw during the Corona epidemic, many countries in the world closed their movie theaters due to the gathering of people in order to prevent the transmission of the Covid-19 virus. This issue has had a huge impact on the sale of motion pictures and with the sharp drop in the market, many companies have introduced other ways to earn profits. There were even more problems in Iran. First of all, there is no studio system in our country. Some of the films are produced by the government and some privately. The works that are supported by the government are often not concerned about sales, and the works of the private sector, following the traditional production line, did not have the ability to create a security margin to pass the Corona period. During the epidemic, the country's cinemas were closed and it was even rumored that some theaters were rented out for official ceremonies and weddings in order to return the minimum fixed costs to the owner's account. The production of works went down and many old actors and actors of the cinema faced serious financial problems. The screenings were postponed and thus, the hands of the producers were left empty. No one knew what was going to happen and gradually, experimentally, our cinema learned how to save itself from the quagmire of such crises. But this happened at a heavy cost and did not create a suitable infrastructure and a modern and standard business model, and even now the situation has not returned to the normal state before Covid-19. The current research seeks to design a business model for the Iranian cinema industry in the situation of pandemic crises. For this purpose, the management of Iran's cinema industry, the basic challenges and opportunities of Iran's cinema in the field of management and business have been examined.

The present research is practical in terms of its purpose, and in terms of the method of data collection, it will be a description of the survey branch. Also, in terms of the research method, it is qualitative. Since this research was done on a real, objective and dynamic issue and its results can be used practically, it is an applied research. Using the snowball method, with 15 owners and managers of film businesses (including government cultural institutions, film production companies, broadcasting companies, institutions active in the field of film education and research, Video On Demands (VODs) and...) interviews have been conducted and the data have been analyzed using the MaxQuda software and the method of content analysis and descriptive and interpretive coding. In terms of formal validity, after designing the questions, a limited group of experts were consulted and their opinions were applied to modify the questions.

According to the results, the customers (audiences) of the cinema business, in both normal and pandemic situations, are the urban middle class. Filmmakers have turned to making TV series in the pandemic situation. Costs have not changed too much in the pandemic situation; but the salary of the actors has increased. Online screening on VOD platforms has been the main source of income during the pandemic, and the category of comedy and entertainment has been the most important value proposition of Iranian cinema.

Determining the business model as a strategic necessity in the cinema industry is very important to gain benefits.
One of the important factors in choosing a business model is the type of strategy that owners and stakeholders choose. In the meantime, the importance of marketing and identifying customer needs, market territory, and market share compared to competitors is significant. Although some of the interviewees admitted that Iranian cinema as a whole cannot be called an industry; Because cinema in Iran has not yet reached credit management in order to be able to evaluate customers' perception of its brand and improve the reputation of cinema and maintain the loyalty of the audience and receive feedback from them and achieve reputation and credit to form a competitive market and generate income. Achieving a favorable competitive position is realized only with a business model. It is a suitable business model that can offer more value to a group and bring more benefits to the company's owners and stakeholders. The results of this research showed that filmmakers in the Iranian cinema industry should reconsider their traditional business models. They can abandon the linear business model and adopt a new platform approach to their business. They can change many of their traditional methods of customer acquisition and retention to become a platform business that creates value through collaboration with partners and consumers. Although Iran's VODs and OTTs have improved the quality of their products, they are still far from modern serialization products such as works produced on Netflix; But due to the fact that many Iranians show interest in local content, a significant part of audio and video content produced in Persian is limited to the programs of these platforms, and many Iranians still welcome their productions.

The leadership development (LD) is one of the main issues in organizations, and without having the necessary skills and trying to strengthen them in the long term, one cannot expect to progress and achieve goals. In pioneering organizations, LD is considered as an enabling and important capacity. Thus, the aim of this research is to present the LD framework in Melli Bank.

This research is practical and qualitative. In this research, the collected data are analyzed using multi grounded theory approach. Research participants include 20 experts and senior managers of Melli Bank, and university professors who were selected through theoretical sampling method.

The main phenomenon of LD has two categories: individual LD (human capital) and collective LD (social capital). Also, factors affecting the LD include external and internal organizational factors as well as individual and collective strategies. The context of LD includes political, social, economic, environmental factors, instability and risk, and management systems. LD enablers include the categories of macro-policy, management development, coordination and coherence, provision of resources and management of service operations. The functions of LD include individual, organizational, and extra-organizational growth.

Leadership development is considered as a multidimensional process that requires a person's knowledge and the environment, development of communication skills, and effective interactions with group members. The development of collective leadership is the main result of this research and it means strengthening and expanding the skills, characteristics, and strengths related to a team.

An online brand community is a network of people who are interested in and loyal to a brand that comes together. The aim of the current research was to identify the dimensions of social capital in online brand communities with an emphasis on customer-based brand equity in Iraqi telecommunication companies. The research was of a qualitative nature and was carried out using the technique of theme analysis. Twenty-five experts in the fields of e-marketing and social marketing, with an emphasis on social networks and the telecommunications sector, were selected by the targeted non-probability sampling method. Semi-structured, in-depth interviews were completed when the criterion of theoretical saturation was reached. The data were analyzed with the five-stage model of Castleberry and Nolen (2018). According to the results, 45 final codes appeared, which were categorized into two categories: functional characteristics of the online brand community and social capital of it. The functional features included information functions, facilitating members' activism, facilitating brand affairs, and creating enjoyable experiences. The social capital of the online brand community also included five components of intra-community interactions: trust, common identity, value, and showing the human aspect of the brand. According to the findings, functional characteristics and social capital have a two-way relationship that can develop. Online brand communities can boost brand image and customer satisfaction.

Background &

The world economy has grown rapidly in recent years. The ever-increasing growth of financial markets and the creation and development of new technologies in infrastructure and software technologies have caused many of today's businesses to take on a new and special form so that they can no longer be managed in the traditional ways of the past. These companies did. In recent years, knowledge-based companies have started extensive activities as important factors in the field of health. By using technology and innovation in the field of health, these companies have been able to meet some of the needs of society in an effective and significant way. In line with the development and growth of these companies, correct and efficient marketing planning and management are very important. Therefore, the main goal of this research is to develop a market orientation model for health-based knowledge-based companies using the structural equation modeling method.

In the context of the necessity of carrying out this research, it should also be stated that examining such issues in the field of knowledge-based companies can create the necessary grounds for creating a comprehensive model of market orientation among managers and ultimately the company. In fact, the final model implemented from this research can be used as a completely localized framework and is suitable for Iranian knowledge-based businesses. And in order to solve the problems caused by the lack of attention to the market by these companies, which were also stated in the above issues, this model should be used. Failure to pay attention to such research in knowledge-based companies can lead to the continuation of the current path and as a result focus on production instead of market orientation, which can result in a decrease in sales or even the inability to market products in these companies with weakness or The lack of market orientation was expected. From a theoretical point of view, the implementation of this research can be a basis for future research in the field of other aspects of marketing and market orientation in knowledge companies. It should also lead to the identification of components and indicators that are specific to the native environment of the country and this topic can be further explained in different scientific forums and in fact, create a suitable topic for other researchers. In fact, this research is an investigation of a subject that takes place in a new field with new indicators and possible components, and it is expected to obtain specific results in this respect (a new model in a new statistical society). Therefore, it is necessary to set a new look at the market for these companies so that they can provide quality knowledge products and provide the ground for targeted marketing in this field. To conduct this research, the statistical population included experts and managers of companies active in the field of technology and health startups. The sample of this research was selected using a random sampling method. In order to collect data, a questionnaire was used that included questions about internal and external market orientation indicators. These questions were designed to measure each of the indicators. Then, the data were analyzed using AMOS software, which is a structural equation modeling software. Based on the collected data and the defined final model, the fit of the final model was evaluated and checked.

The results of data analysis showed that the final model had a good fit using structural equation modeling. These results show that the final model, which is derived from two groups of internal and external market orientation indicators, is acceptable and compatible with the collected data. The results show that both internal and external market orientation groups have a significant effect on the market orientation of health knowledge-based companies. This health-oriented market orientation model allows companies to improve their performance and competitiveness in domestic and international markets by focusing on these two index groups. According to the results of this research, knowledge-based health companies can design and implement appropriate marketing strategies based on these indicators.

By using this health-oriented market orientation model, health-based knowledge companies can have the right representation and recognition in the domestic market. Also, by providing quality products and the ability to adapt to customers' needs, they can increase customer satisfaction and thus improve their competitiveness. Also, by developing strategies based on foreign market orientation indicators, health knowledge-based companies can enter international markets and strengthen competition with competitors. By using advanced technology and international communication, they can improve the power of export and growth and development and have a strong presence in global markets. According to these results, it is necessary to pay attention to the promotion of internal and external market orientation in the strategies of knowledge-based health companies. Considering the importance of this research and the results obtained, it is possible to suggest the continuation of research in this field in order to develop better methods and strategies for the market orientation of health-based knowledge-based companies.

The effective execution of organizational strategy remains a fundamental challenge for both managers and management researchers. In the realm of strategy research, insufficient attention has been given to achieving a harmonious equilibrium between organizational components and the perceptions of strategy hindrances held by strategists, namely CEOs and senior managers. This perspective focuses on strategy as a dynamic "action" resulting from the daily activities of strategists within the organizational context. Given that strategy failures can result in a squandering of organizational resources, addressing this issue is of paramount importance. This research aims to identify obstacles to strategy implementation as perceived by the senior management team of a government-owned agricultural and industrial company in Iran. The authors employ the McKinsey model as a theoretical framework to scrutinize the failure of strategy implementation, dissecting the constituents of each model factor through the lens of senior managers.

This research adopts a qualitative approach, specifically an exploratory case study utilizing an embedded methodology. Semi-structured interviews were employed to collect qualitative data, enabling the researcher to gain in-depth insights into the research topic while systematically gathering data. Subsequent interviews were conducted to obtain further data or clarifications until thematic saturation was achieved after the 21st interview. The resulting data underwent open coding. Triangulation of data was performed using observations and secondary data sources, including the organization's website, annual reports, quarterly meeting minutes, strategies, policies, mission statements, and goals.

Identified codes encompassed both negative and positive impact codes. Regarding the effects of these codes on strategy implementation, 155 codes were identified with a negative impact, 29 codes with a positive impact, 4 codes with a dual impact, and 16 notes (comprising questions and ambiguities). These codes were ultimately categorized into 21 distinct categories and organized into five overarching themes. Some noteworthy categories include organizational background, entrepreneurial spirit, collaborative planning, employee disengagement, conflicts of interest and opinions between middle and senior managers, issues with strategy formulation, managerial incompetence, financial challenges, leadership frustration, chronic understaffing, and a lack of commitment, among others. The resulting themes encompass leadership style, structural and systemic problems, skills, personnel, and strategy.

This study scrutinizes the dimensions of the McKinsey model from the perspective of senior and middle managers, ultimately pinpointing challenges in strategy implementation. Foremost among these challenges is the absence of "common values." Issues such as representation, leader frustration due to misalignment with middle managers, and feelings of injustice between line managers and staff contribute to convoluted and conflicting communication within the organizational hierarchy. Within the middle management layer, direct leader involvement in their affairs, occasionally bypassing them, and the repressive approach of middle managers compound confusion, feelings of injustice, and diminished motivation. The lack of skill among middle managers in managing these situations further exacerbates employee apathy. The research findings underscore that successful strategy execution necessitates more than just a sound formulation method. All seven components of the organization must achieve harmony and balance for successful strategy implementation to occur.

This study aimed to investigate revenue models in social innovation, which play a critical role in ensuring financial sustainability. Through a bibliometric analysis of the research literature on this topic, the study aimed to identify gaps in knowledge, significant contributors, emerging trends, and areas for future research. The methodology involved a systematic review of the literature using the Web of Science database and bibliometric techniques such as citation and co-citation analysis and dynamic co-citation analysis. The study's findings revealed four critical thematic areas, including "Business Models for Social Innovation: Frugal and Sustainable Approaches," "Exploring Revenue Models of Social Innovation: Insights from B Corps and Circular Start-ups," "Exploring Revenue Models and Business Model Innovation in Social Enterprises and Sustainable Entrepreneurship," and "Exploring Business Models for Social Impact and Well-being." The analysis also identified research gaps within these themes and proposed potential avenues for future research. This paper analyzed the literature on revenue models for social innovation using bibliometric methodology, identifying major contributors, influential articles, and key themes. Four thematic areas are identified, with research gaps and potential avenues for future research. The study provides a roadmap for future researchers interested in social innovation impact assessment and suggests incorporating articles from other databases to broaden the scope of the study.

This article deals with developing a model of digital marketing with a focus on customer experience and with the aim of optimizing the customer management process, increasing the quality and length of the customer journey (increasing loyalty), and improving the consequences of the marketing process in companies, and seeks to answer this question. What is the digital marketing model with the customer experience management approach and what components does it include? The research method is mixed (qualitative-quantitative) and since a model for this issue is not available in past research, the first part of the research explores model extraction through qualitative methods (here, foundation data analysis) and to determine Relationships within the model quantitatively explain the model using quantitative methods (here structural equations). The method of collecting information in the qualitative part, in addition to conducting library studies, in the form of in-depth interviews with experts in the fields of information technology, marketing, and commerce, information technology policy, and actually business managers and stores that provide services and products through channels and digital tools in this section, the statistical sample limit was carried out by the snowball method (saturation to the end of the problem) and the quantitative part of the research and explanation of the model was through data collection with questionnaire tools and closed interviews from the customers of several digital businesses, which was done with the method 385 people were randomly selected and available using Cochran's formula. In the end, the main conditions, background conditions, intervening conditions, phenomena, strategies, and consequences affecting the digital marketing model with the customer experience management approach were extracted and the relationships between them were determined.

The serious competition among businesses has given more attention to new product development. Therefore, the purpose of this study is to design a new product development framework relying on the digital banking approach applied by Mellat Bank.

This is a qualitative, descriptive, and applied study, conducted based on the grounded theory. Interviews were conducted with 12 managers of different levels of Mellat Bank and university professors with sufficient experience in the field of new digital product development. Data was gathered by purposeful sampling until theoretical saturation with the help of Version 7 of Atlas T software. Strauss and Corbin's method along with the three techniques of open coding, axial coding, and selective coding were used to analyze the data.

A total of 122 final codes were obtained from the 12 conducted interviews. The initial model, including 6 factors for new product development with a digital banking approach, was identified: driving factors (internal and external causes), new digital product development (new product development, planning, and evaluation), strategies (influence on the market, diversification, market development, new and innovative product development), outcomes (customers as well as organizational, market and economic outcomes), intervening factors (environmental, managerial and organizational) and contextual factors (culture, political and legal, process barriers), organizational characteristics and environmental context) were compiled.

Through the new product development model with digital banking approach, the new products can be presented according to the customers’ needs. Also, feasibility and evaluation of the target market, if scientifically reviewed, can lead to the success of new product development, which will bring both customer satisfaction and productivity as well as competitive advantage to the bank.

Iran's confectionery and chocolate industry is one of the leading and successful industries in the field of export, which has a significant share of the annual statistics of non-oil exports of the country. In the field of international trade, companies engage in this industry are always faced with an important and fundamental issue of environmental dynamics. The ability to adapt to the dynamics of the competitive environment is of great importance for companies exporting the confectionery and chocolate industry. They must have capabilities that able them to adapt to the dynamics of the environment. Among these capabilities are dynamic capabilities that have the ability to create, integrate, and reconfigure internal and external resources, capabilities, and capacities to adapt to environmental change. The purpose of this study is to identify the dimensions of dynamic capabilities that affect the export performance of confectionery and chocolate companies. For this purpose, a qualitative approach and theme analysis method were used. In this regard, using semi-structured interviews with managers of confectionery and chocolate exporting companies in Tehran province, the main capabilities were identified. Identified dynamic capabilities include competitive intelligence, innovative development, agile approach, rapid product development, technological intelligence, strategic flexibility, knowledge management and market expansion. Exporting firms with these dynamic capabilities are able to sense the dynamics of the competitive environment, seize and use identified opportunities, and respond promptly to environmental threats.

The development of technology has changed how businesses, organizations, and marketers interact with their consumers. With the remarkable advances in data collection technologies, there is a plethora of information on goods readily available to consumers, allowing them to employ this information on social media. Marketing and branding policies aim to use this trend to implement more effective advertising strategies. Similarly, brands also require proper strategies to gain a foothold in consumers' minds and strengthen their image. In that regard, brand equity is one of the most popular marketing concepts. Branding can influence brand equity by interacting with customers on social networks and effectively shaping the brand image through the concept of electronic word-of-mouth advertising. Accordingly, the present study examined the effect of social participation and electronic word-of-mouth advertising on brand equity pyramid variables

This is an applied research study. Data collection was conducted using the library and field research methods by administering a questionnaire. Thus, this study can be considered survey research. The face validity of the questionnaire was examined after consulting with several selected experts. A pre-test involving thirty individuals was conducted, consequently. Next, Cronbach's alpha was calculated to confirm the reliability of the administered questionnaire. The statistical population included 1,500 members of the official Telegram channel of Alborz Campus students at the University of Tehran. Using Cochran's formula, the number of statistical samples with an error value of 0.05 was equal to 306 individuals. The simple random sampling method was used to select 306 individuals.

According to the Pearson correlation test and regression performed in SPSS, the hypothesis test results showed that electronic word-of-mouth advertising had a significant effect on all parameters of the brand equity pyramid. It should be noted that many studies have focused on this issue. Our findings confirmed that positive word-of-mouth advertising could considerably influence the variables of the brand equity pyramid.

In the fifth generation of marketing, brands are witnessing a technological revolution and significant development in various social platforms, such as social networking sites, online brand/shopping sites, online consumer review sites, online discussion sites, and blogs is underway. Moreover, thanks to these advances, customers can now share experiences, perceptions, and recommendations by engaging in electronic word-of-mouth advertising on these platforms. Therefore, paying attention to social participation, especially by electronic word-of-mouth advertising as an independent factor that directly influences all indicators of brand equity, is a vital policy for sustainable organizational success.

As one of the sources of income and sustainable tourism, the tourism industry focuses on economic, social, and environmental issues. Accordingly, the main objective of this study was to design a policy package to achieve sustainable tourism development in Iran. The findings of this study can help with improving the tourism industry's performance, especially therapeutic tourism in Iran from local communities to the national level as well as the development of tourism by preserving the valuable assets of the country.

The qualitative research method was used due to its interpretive and natural approach to events, people, and topics. The research strategy was an exploratory multiple case study. After interviewing the participants in this study, who were 12 stakeholders of the industry and using the five-stage Yin model to analyze the collected data, the dimensions of the policy package of sustainable tourism development including strategies, short-term goals, long-term goals, and challenges were achieved.

Strategy themes included national support, national initiatives, and international initiatives. Themes of short-term goals included promotion of local tourism, cultural-educational development, internal and external marketing. Themes of long-term goals included sustainable economic development, revenue generation, and infrastructure development. Themes of challenges included the high cost of travel, low quality of service, Covid-19 pandemic, and lack of support for local businesses.

This study showed that the participants paid attention to economic, social, and environmental factors. The participants also required the government and other related sectors to promote medical tourism and to preserve and protect natural resources through principled investing, culturalization, and education. Paying attention to the issues mentioned by the participants and applying the policy package obtained in this research can help public and private managers and investors to preserve valuable natural resources, especially hot springs, and to develop the tourism industry.

Product innovation is one of the most important activities of companies to differentiate themselves from competitors and meet the needs of customers. This study was conducted to identify the success factors of innovation in the country's beverage industry as the case study.

the approach of this research is qualitative and the method of doing it is content analysis. The data of this study were collected using interviews with beverage industry experts and encoded using MAXQDA software.

Open coding of qualitative data collected using interview, resulted in 54 initial codes that were selected from a total of 375 obtained codes. These 54 initial codes were categorized into 9 categories. The identified categories include marketing, product packaging, brand image, production infrastructure, organizational factors, macro factors, customer, performance results and product characteristics.

The final model discovers the critical success factors of product innovation in the beverage market guides manufacturers in the process of launching a new product.

Today, knowledge resources of organizations are is considered as a powerful driver for promoting innovation and performance enhancement. Accordingly, this research is to investigate the effects of customer knowledge management on sale performance and innovative performance.

The research method is descriptive and correlational. The population of the research consists of 900 sellers of Beh pakhsh Corporation. A sample of 270 subjects was selected as statistical sampling. The required Data are collected through questionnaire. analyzed through Structural equation model by means of LISREL and SPSS software.

all studied aspects of customer knowledge have positive effects on the innovative and sale performance of the corporation. In addition, innovative performance can improve the sale performance of the distribution corporations.

Recognizing the needs, issues, ideas, and knowledge of customers is a valuable resource. Effective management of the knowledge can help promote sustainable productivity of organizations in competitive environments.

In today’s competitive world, commercialization and the use of new ideas are vital. If a store fails to present its ideas to the market, it will fail. Therefore, it is important and necessary to have the ability to commercialize in e-shops that requires special attention in order to be successful. There is also a lot of competition among online stores these days and a store can be successful if it acts according to the requests of its customers. Customers ask for online and innovative purchase due to the many concerns and problems. Therefore, the present study aims to explain the commercialization model of the idea of ​​electronic sales in online stores in the city of Tehran. Hence, the most important question in this study is that what model can be used to commercialize e-sales ideas?  

Qualitative research methods and in particular the grounded theory (systematic approach) were used to achieve a rich description of the experiences, attitudes and perceptions of the interviewees towards the commercialization of the idea of ​​electronic sales. The statistical population includes the management ranks of companies in the field of e-sales and digital media in the country with sufficient knowledge of e-sales. The purposeful sampling was used and in this regard, the data were obtained through semi-constructed interviews with 12 people. Moreover, in order to ensure the reliability of the data, 2 more interviews were conducted. Thus, the final number of participants was 14. The data were then analyzed based on a systematic approach that included three stages of open, axial, and selective coding. It should be noted that due to the interpretive and in-depth nature of the research, the codification and analysis of the interviews were apllied using MaxQDA software version 11.  

According to the analysis of the interviews, 277 initial open codes were identified, which were reduced to 20 main codes and 5 selected codes. Finally, based on a systematic approach in the grounded theory, the identified codes were classified into six classes of causal conditions, contextual conditions, intervening factors, strategies, and consequences. The results showed that the causal conditions (knowledge and understanding of market needs, intellectual property support and adoption of marketing perspectives); main categories (creativity and ideation, applicability, idea support and risk-taking); strategic categories (education, research and development, management mechanisms and identification of customers’ needs); contextual categories (environmental studies, financial and human resources and organizational contexts); intervening categories (legal infrastructure, social, economic and cultural factors, and technology development) and consequential categories (sales and higher profits, customer satisfaction, innovation, and service development) can influence the commercialization of e-sales ideas.  

In short, it can be concluded that in order to be able to commercialize the idea of ​​electronic sales, it is necessary to gain sufficient knowledge of the needs of the market. In the commercialization of the idea of ​​electronic sales, proper management is necessary and it will lead to commercialization of the idea of ​​electronic sales. The environment of any company is the main and influential factor on the activities in that company, because the changes and the developments that take place in the environment of companies, both positive and negative, have a direct impact on the company’s activities. This is necessary in commercialization of the idea of ​​e-sales and there is a need for a positive perspective on the environment before commercialization. In order to commercialize the idea of ​​e-sales, its legal infrastructure must be respected. In other words, if these infrastructures are not followed, one cannot expect to successed. In the case of commercialization of the idea of ​​electronic sales, if there is no good sales and profit in the company, one cannot expect to successfully continue the idea of ​​electronic sales because the company cannot offer its products and services to customers. Therefore, the income would not compensate for the expenses.

Nowadays, the organizations will be successful and victorious to the changes and developments that can improve and develop their intangible capitals and knowledge to affect the other organizational variables such as effectiveness. For this purpose, the present research aims to study the effect of execution of knowledge management on the improvement of organizational performance that was applied in Shir-e-Pegah Company. The population of this study also consisted of all personnel of Shir-e-Pegah Co., from expert to higher levels, total of 350 persons and the sample size based on Cochrane formula is 184 persons. The samples were selected out of population for implementation of questionnaire based on simple random sampling, and the questionnaires were distributed. The instrument used in this study included the standard questionnaires of knowledge management execution and organizational performance of Zayed (2012) that has been designed based on theoretical model of Bhatti et al (2011). Knowledge management execution questionnaire has 24 items and organizational performance has 6 items based on 5-point Likert spectrum, that assess the variables such as culture, intellectual capital, processes, knowledge management strategy and organizational performance. The results of simple linear regression analysis test showed that the general element of knowledge management and also 4 elements of knowledge management significantly predict the variance of dependent variable of organizational performance and out of these elements, knowledge management has obtained the highest regression coefficient