Designing a Comprehensive Model of Service Quality of Iranian Wrestling Sport Events

The purpose of this study was to Designing a comprehensive model of service quality of Iranian wrestling sport events. The method of this research was quantitative and qualitative. Theoretical saturation was achieved after 17 deep and semi-structured interviews with experts and managers in sport for all and sponsorship fields. The statistical population in the qualitative section included focus groups and experts present in the wrestling federation, league organization, sports clubs, presidents and managers and people who had a complete knowledge of sports competitions. And in a small part, all the spectators in the Premier League were wrestling in 1400. 17 people in the quality department purposefully and 384 people considering; In a small part, they formed a statistical sample by the available method. The data collection tool in the qualitative part of the interview was semi-structured that the results of this interview were used in the form of a questionnaire with 7 main factors in the quantitative part. SPSS software version 23 and PLS version 2 were used to model the structural equations. Model fit index was reported GOF = 0.67. A total of 7 factors of service quality, technical skills, interaction, quality of environment, evaluation, quality of referees, social value affect the quality of service of Iranian wrestling sport events. According to the results obtained, each of the factors, in order of importance and priority, can be effective in the quality of wrestling sport events and be considered by those involved and officials in this department.