Identifying and Analyzing the Barriers to Blockchain Adoption in the Tourism Industry by Using the Cross-Impact Matrix

Blockchain technology can revolutionize the tourism sector by providing innovative solutions. One of the most important requirements for adopting any technology is to identify the barriers to its adoption, however, blockchain is a platform that is still not widely understood and accepted. The purpose of this study is to identify and analyze the barriers to blockchain adoption in the tourism industry. For the effective use of blockchain, adoption barriers must be carefully identified and analyzed to minimize their negative effects. The statistical population of this research includes twenty-two blockchain experts in the tourism industry, and the data collection tool is a questionnaire. Eleven barriers were selected from the articles and the Micmac method was used to categorize variables based on driving force and dependence. The results show that "lack of knowledge, expertise and human capital", "lack of standardization" and "lack of government regulations" as driving variables are the most important barriers to the adoption of blockchain in the tourism industry, focusing on them has effective applications in the future of blockchain in tourism. The first basic result of this study is to examine the obstacles through causality, which facilitates the decision-making process for policymakers and policy planners involved in this process. The results of the present study help organizations prioritize their efforts and actions to manage time and resources. In addition, the intensity of the examined relationships between barriers can improve the views and perceptions of the tourism industry and academic experts to analyze the relationships.