Spatial Analysis of Tourism Attractions in Ardabil Using the Moran's Model

Spatial analysis of tourist attractions is one of the most important measures that are carried out in order to investigate and explore tourism capacity. The purpose of this research is the spatial analysis of the tourist attractions of Ardabil city, which investigates and analyzes this category using the Moran's model. The current research is of applied type and its method is survey. Related data and information have been collected through library studies and document analysis, in parallel with that, using a questionnaire, 32 experts in the field of tourism and geography expressed their opinions regarding the indicators. Probability sampling method is stratified sampling. According to the research findings, Moran's value for the tourist attractions of Ardabil city is about 0.276639 and while all the coefficients in the spatial delay model, spatial error model, ordinary least squares are significant, the natural attractions of Ardabil city have the highest values. From the results of the present research, it can be pointed out that in the context of the city under study, the relationship between cultural, historical and natural tourism attractions with the flow of tourists is positive and significant, and all relevant models confirm this positive relationship and it is necessary According to the priority of the attractions, basic and relevant measures can be taken.