Generalized social confidence and its influential social factors The case of Urmia

The aim of this paper is to investigate the influence of social factors on generalized social confidence among Urmia residents. The population of this study included all members of families who lived in city of Urmia in Iran and, at the time of investigation, were more than 18 years old. Among this population a sample of 300 people were selected and were asked to complete a questionnaire constructed for this investigation. Using Pearson correlation and multiple regression analysis, the results indicate that the independent variables of articulated interactions, expansion of relations, social obligations, and social acceptance influence the dependent variable of generalized confidence. It has been concluded that, the theory of social confidence that considers human being as both rational and emotional and investigates social confidence on this suggestion has been experimentally supported. Finally, it is of our findings that level of generalized social confidence among Urmia residents was shown to be low.