The Study of the Effective Factors on Organizational Entrepreneurship and its Role in Implementing Entrepreneurship Strategy

An organization’s environmental conditions and expanded demand from it and also opportunities and threats, have changed the strategic decision making to a key element in the organization. Using organizational entrepreneurs and innovative ideas that initiate from inter organizational roots are among strategies that some organizations profit from them. Institutionalizing entrepreneurship within the organization, the employees not only get interested in creating change in their environment, but also accept the organization’s intended innovations more easily. Hence, the organization will adapt to the current situation more quickly. The objective of writing this article is to examine effective factors on organizational entrepreneurship based on Kuratko’s model and also to examine organizational entrepreneurs’ role in entrepreneurship strategy. For this purpose, 115 questionnaires were distributed among the employees of Telecommunication Organization and the data was analyzed using SPSS. The results indicate that there is a positive relation between the organizational and individual characteristics and institutionalizing organizational entrepreneurship in the organization. At the end, a model has been also presented for implementing entrepreneurship strategy.