Evaluation and Ranking Strategies With ELECTRE III Techniques in Fuzzy Situation (Case Study Conducted at Temad Co.)

In This paper, application of MCDM techniques in evaluation and ranking of Temad Co. strategies has been considered. Statistical target group, as "expert group" has been chosen among company's managers to identify strategies and evaluate them. At the first phase, strategies have been deducted with SWOT technique and at the second phase,they have been ranked by ELECTR III technique. Criteria for evaluating strategies gathered among different resources and got summarized according to strategic expert's ideas. Weight of criteria has determined by RTC or PCT technique and thresholds have been dedicated by decision makers. To reduce uncertainty of decision making, ranking has been done in fuzzy situation. Furthermore, for assessing efficiency of results, sensitivity analysis has been implemented with two approaches. According to final results,evaluation and ranking of strategies can be done well by means of ELECTRE III technique.