Strategy Formulation through the Comprehensive Framework for Strategy Formulation

Companies face changes, which sometimes appears as an opportunity and sometimes as a threat. Therefore, organizations must defend themselves against these challenges. Accordingly using the process of strategic planning plays a key role in the success of organizations, awareness of strength & weakness of the internal factors of organization and opportunities & threats. This helps the organization to evaluate its strategic position & place. In this article, the comprehensive framework for strategy formulation is used to formulate the strategy, after forming the strategy formulation committee, the mission statement of Dextroze Iran Company is appointed at the initiating stage; then at the input stage the External Factor Evaluation and Internal Factor Evaluation are brought. In comparing stage, we used SWOT matrix and Internal – External matrix with the information gathered from previous stages. At the final stage, corporate-level strategies are identified and ranked by using Quantitative Strategic Planning Matrix.