Measurement of the Four Dimensions of Rural Tourism, by SWOT Technique Case Study: Target Tourism Rural of Chahar Mahal and Bakhtiari Province

In the current decade the third world's countries are using of development rural tourism approach to improve indexes of development. In Iran due to multiplicity of rural area using of this strategy is important. Analysis the condition of host area for achieving positive tourism impacts is necessary. In this paper, the challenges and opportunities on developing rural tourism is distinguished by SWOT analysis. The statistical community included of eighteen experts and officials associated with the development of rural tourism area. All of element's SOWT is evaluated by Likert rang. Results show that the score of restriction is 55.69 (include weakness and threat) and the score of advantage is 55.31(include opportunity and strength), therefore restrictions is over the advantages. Although the emerging of other tourism destinations is more important threat, but it causes to decrease vulnerability of the virgin nature and beautiful landscape as more important of developing tourism destination strength.