Designing Business Models of the ICT Companies: A Case Study in Telecommunication Company of Iran

Nowadays, a great challenge to create business models based on electronic strategies has caused the traditional brick-and-mortar enterprises to change to click-and-mortar enterprises. Without the capacity for designing successful models and knowing the standards related to a given industry, such organizations would not be viable. The present paper first begins with a literature review of business models and then considering the existing advantages provided in an anthology of business models by Osterwalder (2004), the business model of the Telecommunication Company of Iran (as is) will be defined. It has been attempted that by defining the current business model, multiple goals can be attained. The main purpose of this paper is to create a common understanding among the activists in the ICT field in connection with the Telecommunication Company of Iran. It also pursues other goals such as utilizing the aforementioned anthology for the first time in forming the company’s business model, preparing the proper context for the implementation of the future changes, bringing about technological and commercial innovations, and identifying the current challenges in the four main blocks of infrastructure management, customer interface, product, and financial aspects. It should be noted that the provided information in the paper is obtained by way of studying documents, having interviews with academic experts and professionals through holding various meetings with managers from different levels of the company. One of the main theoretical contributions of this research is the genera utilization of the business model anthology in the ICT companies based on the findings from the Telecommunication Company of Iran. Finally, a bigger picture for the business model of the Telecommunication Company of Iran (as is) will be provided in the form of an anthology of business models.