Social Capital Role on Sport Consumption (Spectating): The Study in Yazd City Youth

The purpose of this study was to consider the impact of social capital among youth sport consumption (spectating). This study used survey & cross-sectional method. The data gathered from 385 youths whom selected via stratified sampling and then random sampling from 20 to 30 years old youth in 3 zone of Yazd city. The collection instrument of data was social capital questionnaire designed. Cronbach Alpha test r=0.77 questionnaire has been calculated. The correlation resultshowed significant relation between social capital and sport consumption (r=0.229; p<0.01). Also significant difference between response with different level social capital and sport consumption way various media radio (p<0.05) and newspaper and magazine(p<0.05). The hierarchical multiple regression analysis results showed two studied variables, sex and income, in the first place and social participation and social interaction in the second place explained 11.9 and 6.6 percent of variable variance of youth sport consumption.