نشریه مطالعات رسانه ای
پیاپی 44 (بهار 1398)

Today, mobile games are used by all segments of the community, and all of them have different sections that need to be written with fonts, design logos and typeface. It should be noted that the use of the Persian fonts will apply its own strengths and weaknesses to the design; therefore, to create a proper design of logos and typeface, along with the attention to the principles of the user interface, the special features of the Persian fonts have also been considered. In this research, which has been conducted through a library and field study among 38 successful mobile games in Iran, and concluded through descriptive-analytic method, the authors concluded that observance of two principles of variable and cadastral design in the design of fonts and the choice of typeface It is important for the Persian fonts. Constant principles include the attention to formalistic and narrative principles in designing fonts and typeface, paying attention to the function of logos and legibility, and the role of informing about the nature of the game, beauty and visual appearance, attention to responsive design principles and observance of cultural and population principles Cognitive And the principle of the variable, which is unique to the Persian fonts, includes the recognition of the visual characteristics of the Persian font, the attention to the weight of the fonts, the identity of the letters, the way of joining, the thickness,

Review : Today, the importance of the media, including public relations, as an organizational media in shaping and guiding public opinion and the flow of political, social, economic events ... is not about anyone, perhaps until recently, the pivotal role played by public relations. It was merely informing of objective and real events. But at present, public relations can become the "media organization" of the navigator and streamer in the community by creating conditions for a passive administrative apparatus. The purpose of this research is to investigate the flow of public relations news in society with the variables such as the transformation of public relations into a media organization, changes in technological developments, the use of expert manpower and the use of journalistic formats. The research is carried out using a survey method. The tool used is a questionnaire. The statistical population of the public relations ministries and organizations based in Tehran is 600, and the sample size is 200. The results of the research show that public relations can play a more active role in streamlining the news with the technological changes that have been made, the formation of public relations with media organizations and the use of journalistic formats.

This study is going to compare the News Discourses in Persian British Broadcasting Corporation (BBC) and Voice of America (VOA) Websites' regarding the fifth period of Assembly of Experts for Leadership Election. By this way, the study used the theories such as: Framing Theory, Image making and Discourse. Vandijke's Discourse analysis was the method used in this research. All the news of BBC & VOA's Persian websites Regarding the fifth period of Assembly of Experts for Leadership Election in the time period of one month before and two weeks after the Election day, was the Target Population for this thesis. Next to discourse's exploring 10 news selected of Target Population from each of the BBC's & VOA's Persian websites by the targeted sampling method. The results shown that the news texts of both websites from the viewpoints of words style, persons and organizations cited in the text, other, cites, pre- hypothesizes, presenting and empathies were very close together with these differences that Persian B.B.C's website concentrate on topics like removing candidates from Assembly of Experts for Leadership Election and act with pre-programing method, but VOA's Persian acting after the media stream begins. The discourse's system on news texts of both which following the election jointly with the instant media cover before and after the election were based on these discourses: “Supporting one political party and distorting the another one”and “Bipolarizing the Election” which all these discourses were finally “Against the Islamic Republic of Iran's” discourse

This research investigates application of social platforms for customer engagement, and by using of gamification, presents a framework for value proposition in a platform based customer club. The means for data collection has been deep interviews with two groups of managers and customers. Researchers extracted windows of values for customers and windows of income for the company. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers. Then by proposing a gamified system for motivating customers to operate in the platform, a mechanism of keeping them as loyal customers has been developed. This research contributes theoretically by expansion of media corporate entrepreneurship and also by use of new media engaging properties to lock-in customers.

this article has been completed based on information gained from the trend sociological study of BBC Persian and VOA Persian degree of trust in their news in the Tabriz city. In this research, target population were in the age range of 15 -34 that all of them were the citizens of Tabriz and all of them were 579694, of which 400 people were selected through. The data were collected by questionnaire then for data analysis SPSS statistical analysis software were used. Based on the results, the trust in the BBC Persian news was medium (ordinary) and the confidence on the VOA Persian news was relatively low. The results of independent sample T-test show that trust in BBC Persian and VOA Persian news is different base on gender of respondents, and the results of pearson correlation test for dependent variable of trust in BBC Persian news show that the variables of the use of external media, the positive evaluation of the performance of the internal media and religiousness are related to this variable and variables of use of the external media and religiousness were related with variable of trust of VOA news. The results of multiple regression analysis showed that among independent variables, the gender of respondents and the use of external and foreign media like BBC Persian and VOA news variables on the trust were recognized.

has it. The research project has been based on the use of the Porter Model Five Competitive Forces and by obtaining the votes of experts in the press industry, a pathologic assessment of the current state of the industry in the country, followed by a desirable and indigenous pattern for the development of this industry. To deal with environmental changes. In this research, a qualitative method strategy for responding to research propositions will be used. In the Pathology section of the press industry, using the Delphi method, the opinions of experts in the field are gathered and summed up and used in the formulation and presentation of the desired model of industry transformation using the data theory approach of the foundation. The statistical population of this study is all experts and experts in media management, especially the press industry. The information in this research is gathered through library, deep interview and structured questionnaire. Descriptive and inferential statistics were used to analyze the data using SPSS software. The results in the Department of Pathology of the Industry show that economic problems are the main industrial damage that the press is suffering from, and factors such as cyberspace competitors, political constraints and weaknesses in the human resource education system.

One of the issues in the telegraph policy area is the dissemination of criminal content for public morals. The purpose of this study is to extract and prioritize the effective components of reducing the dissemination of criminal ethical content in general telegraphy. So, in the qualitative paradigm, using the method of deep interviewing, the data were obtained, then analyzed by the method of the analysis of the subject, and 10 components were extracted, which included media education, media education, the growth of the ethics of the good and forbidding the users, the production of content Healthy and technical, the punishment of the perpetrators, the release of the verdict of the perpetrators, the activation of the faithful forces in the telegram, the organization of faithful forces, filtering and the creation of a barrier to negative searches. In the second stage, components were prioritized by Structural-Interpretative Method (ISM) in terms of penetration, impact and dependence. The most important results of the ranking are: the high impact on the growth of the ethics of the affair with the good and forbidding the media, educating the media, and the formation of the faithful forces of the telegram. Other ranking results include finding effective filtering, preventing negative searches, punishing perpetrators, and disseminating verdicts. Part of the research results show that legal and criminal policies in this area are based on cultural infrastructure, so it is impossible to achieve policy objectives without regard to this infrastructure.

Nowadays, media are one of the most important tools of socialization and culture through the ability to introduce specific social norms and modeling.A meaningful relationship between the cultural patterns of the community and what is shown on the television represents the position of television in guiding the general culture of society. The article seeks to study the components of cultural modeling in the "zenderood" dialogue-driven program. Considering the role of television programs in cultural modeling for audiences as well as the high number of conversational-focused audience, and the high impact of these programs on cultural modeling, this research has provided a vibrant dialogue dialogue program as the most promising program. Isfahan Network has been analyzed.The present study is a quantitative method and the method used is "content analysis.The statistical population of the study is the zenderood program in the second half of the year 95 and the first six months of the year 96.The unit of analysis in this research is "item", and 9 variables and 53 categories in 494 items have been evaluated.Findings show that in the live-talk dialog, in the fields of cheerfulness, film and music, pop music, dialogue, women's social status, and Islamic dress patterns of women.