دو ماهنامه بررسی های بازرگانی
سال هفدهم شماره 98 (آذر و دی 1398)

In today's competitive world, organizations need their customers' satisfaction and loyalty to survive, with their demands fulfilled. Increasing social and environmental awareness has led consumers to take advantage of goods or services that, in their view, have sustained issues from companies that produce those goods and services, and have a sustainable performance. Companies also need to operate in the sustainable supply chain in order to achieve sustainable performance. On the other hand, given the nature of the activity of active companies in the field of fertilizer and agricultural poisoning, this issue is of great importance to them. Therefore, the purpose of this study is to investigate the effect of sustainable supply chain management on the sustainability performance of active companies in the field of fertilizer and agricultural toxicology, and finally, the satisfaction of loyalty and oral advertising to their customers' mouths. In order to collect the data, a questionnaire was distributed among the managers and customers of the companies producing and distributing fertilizer and poison distributed in order to test the hypothesis. Structural equation modeling and SMART-PLS software are used. The results of the hypotheses test indicate confirmation of the effect of sustainable supply chain on the firm's sustainability dimensions. Also, two dimensions of three dimensional dimensions of sustainability, namely environmental and social dimension, affect customer satisfaction and through satisfaction of loyalty and word of mouth advertisements to customers Affect. But the economic dimension has no effect on satisfaction and this hypothesis has been rejected. The results of this study provide a clear understanding of the relationship between sustainability with the firm's sustainability and customer behavior.

The aim of this research is to investigate the effect of green employees' empowerment on green purchasing with respect to the role of mediating green supply chain management. This is an applied and descriptive study and has been performed by survey method. The statistical population of this study is 133 employees of green food company in Tehran who are selected by Cochran sampling method and 19 items with 5 spectrum options used to measure the information. The questionnaire based on Likert spectrum is used in order to collect information. Structural equations’ modeling is used to analyze research data with Smart-PLS software. The validity of convergent and divergent validity is used by software, In order to fit the reliability, Cronbakh alpha was used and its coefficient for all research structures is more than 0.7.The results indicate that the empowerment of green employees has a positive and significant effect on green purchases and green supply chain management. However, Green Supply Chain Management does not mediate the link between greening staff empowerment and green purchases.

Today, there are a number of challenges facing the organization providing aircraft maintenance services to create an integrated supply chain management structure in the redesign of the business process. In this research, a proposed model for re-designing the business process examined and tested after using it in the supply chain of the overhaul and maintenance organization of the airline. This program has led to a change in the policy of redesigning the business process of airline repair service providers by the overhauls and maintenance of independent airlines. The results of this program showe that the proposed method of redesigning business processes in order to support the integration of supply chain management can, in addition to improving the competitive advantage, lead to transparency in scheduling and scheduling. The research is practical and based on the descriptive-correlation research. In the analytical statistics of this research, various indicators of the supply chain management integration variable have been explored exploratoryly. The findings from the analysis of data in the application indicate that the process of redesigning the business process in the integration of the supply chain will lead to high transparency in driving directions and saving company costs.

This article seeks to introduce the macro environment and market structure of home appliance industry and the challenges and opportunities facing this industry. After reviewing the macroeconomic environment from the perspective of value of production, value added, employment and production the technical structure of the industry has been survived. Technological development trends and production patterns, intensity of energy, labor and capital productivity are considered, to introduce the structure of the industrial market. The results of this paper show that Iranian firms of this industry could not compete at global level due to lack of international connections, low size of production, low ability in research and development, low ability in innovation and absorption of foreign capital.

In the present competitive world, organizations need to work hard for their growth and sustainability and employ the right strategy to develop and maintain their own survival advantage. Industrial cleaning production companies face with rapidly changing environment including changes in demand and customer needs. In this study, for the first time, the performance measures of industrial cleaning products are first identified. Then, an interpretive structural model (ISM) is used to categorize and classify the measures. Next, an analytical hierarchy process (AHP) is utilized to improve the efficiency of the weighting method used in a fuzzy TOPSIS technique. At the end, the model is employed to rank six detergents. The results show that the measures called “force more winners” and “less dependence” are associated with more weights.

Achieving high performance in the market is a goal that companies have taken to various actions in order to achieve it. One of these actions is to emphasis company’s capabilities. The capabilities of the company have a variety of types. One of the most important of which is the marketing and marketing capabilities. Accordingly, the purpose of this study is to investigate the effect of market oriented behavior on market changes and its implications in the organization. From the perspective of the method, this research is a descriptive and correlational research, from the perspective of the applied objective and in terms of the method of collecting survey information. Using available sampling, 82 questionnaires were distributed among experienced employees of Yazd tile and ceramic companies. Reliability of the research tool and the validity of the test are confirmed by the content and structure method. The final findings of the research using structural equation modeling with Smart PLS software showe that action oriented market orientation has a positive and direct effect on marketing capabilities and market changes with a significant value of 17.425 and 4.271 respectively. Also, marketing capabilities and market changes affect the performance of ceramic tile companies in Yazd. Meanwhile, the role of the mediator of the variables of marketing capabilities and market changes was also confirmed.