مجله رویکردهای نوین در مدیریت ورزشی
پیاپی 35 (زمستان 1400)

Attracting the students’ participation in university recreational sports, require a systematic model and plan. The aim of this study was to design a model of recreational sport activities for students of Islamic Azad University. This research has an applied orientation and is a mixed research in terms of data type, which had an exploratory aim in the qualitative part and a survey strategy in the quantitative part. The statistical population of the qualitative section consisted of managers and faculty members related to the research subject, 22 of whom were selected by purposive quota sampling method. The statistical population of the quantitative section consisted of 381 individuals who were the educational managers in different branches of Azad University. According to the condition of sufficient sample size for factor analysis, 200 of them were selected by stratified random sampling. The method of data collection in the quantitative section, were library-based research and semi-structured interviews up to the point of saturation in data collection, and at the quantitative stage a researcher-made questionnaire whose face validity was confirmed by experts. Delphi method was implemented for qualitative analysis of the research variables, and for data analysis, statistical methods of factorial analysis and confirmatory factorial analysis and the goodness of fit indices (Freedman) were used in SPSS and LISREL software. The results depicted that the research model has three behavioral, organizational and environmental levels with 12 components. The model also has a favorable fit. There was no significant difference between the mean ratings of model levels (P> 0.05, x2 = 5.891). The most important component of behavioral level was structural factors; organizational level, organization and environmental level, economic. This model indicates that student participation in the recreational sports at University is influenced by a wide range of areas that should be considered in the development of strategies and policies, relevant managers.

Sports clubs have been encouraged to make a difference to meet customer satisfaction and expectations. Due to the growth of commercialization and professionalism of the sports industry, the capability of sports clubs to create innovation is important. Therefore, the purpose of this study was to study the effect of innovation capability dimensions on innovation performance of sport clubs. The present study is a descriptive, correlational and purpose-based research. The researcher made questionnaire of innovation capability and standard questionnaire of innovation performance were used for data collection. The validity was confirmed by ten experts and its reliability was obtained through appropriate Cronbach's alpha coefficient. The statistical population of the study consisted of coaches and owners of all sport clubs in Lorestan province with 250 persons. Descriptive and Inferential Statistics were used. The results of this study showed that there was a positive and significant relationship between dimensions of innovation capability and innovation performance in sport clubs and the dimension of innovation structure. The greatest effect was external knowledge, leadership, individual knowledge and culture of innovation had a positive and significant effect on the innovative performance of sport clubs, respectively. It seems that sports clubs can take advantage of the innovative capacity to innovate and innovate in a variety of approaches, and thus take the lead over other clubs in driving competitive advantage and profitability. The consequence of innovation capability can be beneficial to the owners of the clubs in differentiating and innovating sports clubs.

The purpose of this study was to present a paradigm model of institutionalization of academic extracurricular sports activities for student (prospective or future) teachers of Farhangian University. The present study was conducted using a qualitative method with an exploratory nature and Grounded Theory systematic approach, which is based on guidelines proposed by Corbin and Strauss. The study statistical population included experts in the field of sports management and relevant officials. The purposeful and snowball sampling methods were used for sampling for interviews. Data collection tools and methods were semi-structured individual interviews, and the interviews continued until theoretical saturation (11 interviews). For data analysis, a systematic approach including three main stages of open, axial and selective coding was used. The results of open, axial and selective coding showed the identification of 138 open and 25 concepts. The categories were categorized according to the Strauss and Corbin paradigm model in the axes of causal conditions, contextual conditions, intervening conditions, action and reaction strategies, and consequences. The results indicate that program-oriented and institutionalized recognition of extracurricular sports activities at the level of Farhangian University will have major consequences in the development of psychological well-being, leisure management and reduction of behavioral abnormalities in various dimensions.

The purpose of this study was to investigate the The mediating role of professional ethics in the relationship between sport exercise and quality of work life and job performance. The type of the study was descriptive-correlational and its statistical population was all educational staff of Sistan and Baluchestan (688 persons). The sample size was 248 persons based on Morgan table that were selected by random cluster sampling. Data were collected using the Walton Work Quality of Life Questionnaire (1973), Paterson Job Performance Questionnaire (1970), the Exercise Performance Questionnaire from Taji et al and Cadozier Professional Ethics Questionnaire (2002). The results showed that practicing sport had a significant effect on the job performance and quality of work life of employees and was mediated through professional ethics. practicing sports can have a significant impact on the quality of work life and work performance of employees and this effect will be doubled with respect to professional ethics.

The aim of the present study was to investigate the role of sports events tourism on the economic development of the Turkmen Sahara region in Golestan province. The research was a series of exploratory experiments based on the data collected. Data collection tools in the qualitative phase were semi-structured interviews. The statistical sample in the qualitative section includes; 19 tourism managers and managers of Golestan General Department of Physical Education, heads and vice presidents of equestrian boards of Golestan province, director and deputy director of Golestan province's cultural heritage, handicrafts and tourism department, coaches, agile riders and officials of Golestan province horse race.The research samples were selected using purposive and judgmental sampling methods. In the qualitative stage of the data, through coding method in three stages of open, axial and selective analysis and findings including 81 marks in open coding, in axial coding in the form of 13 concepts were classified. In the selected coding stage, sports tourism components are modeled, which has played an effective role in the economic development of the Turkmen Sahara region. In the quantitative stage of the research sample, 260 people were randomly selected. The research instrument at this stage was a researcher-made questionnaire.  Exploratory and confirmatory factor analysis using 20 Spss and AMOS software has been used to evaluate the research model. The results showed; Entrepreneurship, income generation, marketing, investment, media and advertising, people-centered, socio-cultural phenomena, festivals, human resources, indigenous model, land management plan, infrastructure - welfare and attractions in the economic development of the Turkmen Sahara region have a significant impact .Due to the importance of sports tourism, managers and planners of the province's sports tourism sector must show the necessary care for the development and growth of this industry.

The aim of this study was to investigate the effect of innovation on the outcome of hosting Iranian sporting events. This research was of developmental-applied type. And the statistical population included experts of sporting events.After confirming the validity of the researcher-made questionnaire by 20 experts, based on the final number of items in the questionnaire, 111 people were included in the statistical sample in a targeted and accessible manner. From structural equation modeling and PLS software. Used to analyze research data. Based on the results of route analysis, four dimensions of innovation including insurance and security, technology, aesthetics and respect for customer loyalty (0.74), business performance (0.69) and host city development (0.65), had a positive and significant effect.

The purpose of this study was to determine the effect of personality, attitude, trust and brand equity on the purchase intention of sporting goods brands. The statistical population of this study consisted of all consumers of sporting goods brands in Tehran. 386 Consumers of sporting goods brands using the convenience sampling methods completed the scales of Jones et al. (2009) brand personality, Delgado-Ballester (2004) brand trust, Chang & Liu (2009) brand attitude, Acker (1991) brand equity and Dorvasola (2004) purchase intention. The face validity of the measurement tool was evaluated using 7 ports management experts, the reliability was evaluated using Cronbachchr('39')s alpha coefficient (α= 0.83) and the construct validity was evaluated using confirmatory factor analysis. SPSS and PLS software were used to analyze the data. Findings showed that brand personality has a positive and significant effect on trust, attitude, brand equity and purchase intention of the brand. Brand trust also affected attitudes, brand equity and purchase intentions. Also, the variable of attitude towards the brand had a positive and significant effect on the brand equity and purchase intentions of the brand. Finally, brand equity had a positive and significant effect on brand purchase intentions. The proposed research model also had a good fit (GOF = 0.605) in the target population. The overall result of the research showed that the present model can be used as a benchmark for sports managers and marketers to better influence the intention of sports consumers to buy.

The present study was designed and conducted to investigate the role of professional sports development on social development indicators in Iran. The present study is one of the mixed researches that was done qualitatively and quantitatively. The statistical population consisted of elites and experts in the field of social and sports and were familiar with the subject of the research. Based on purposive sampling method, 13 people were identified as participants in the qualitative part of the research. Also, based on the selection of the census, all these individuals were examined as a sample of research in the quantitative section. Data collection tools in the present study included an interview and a researcher-made questionnaire. In order to analyze the data of the present study, coding was used in the qualitative part and structural equation method was used in the quantitative part. The whole process of analyzing the present research data was performed in SPSS software version 20 and PBS version 2. In the qualitative stage, 42 characteristics were extracted through interviews, which were classified into 7 general indicators of social development, including justice, social capital, social vitality, social welfare, social development ethics, social security and social health. The results showed that educational Sport has a significant effect on social development (impact = 0.787, significance level = 0.001).

the purpose of this study is to identify the obstacles to the transfer of sports facilities from the Ministry of Sports and Youth to the private sector. The research method is descriptive-analytic. The statistical sample of the same statistical society is 145 people, consisting of deputies, managers and sports experts of the Sports and Youth Department, physical education professors of universities and managers of private sports clubs and places of Qazvin. The research instrument was a researcher-made questionnaire. Based on Cronbachchr('39')s alpha, its reliability coefficient was 0.91, and its content validity was confirmed by experts. The statistical methods used include Kolmogrov-Smirnov tests, T-single-group and Friedman tests. The amounts of variance explained by each factor indicate that economic barriers, management barriers, cultural barriers, and legal and legal barriers are ranked first to fourth. Considering that the economic and managerial factors are in higher rankings, it can be used in the field of economics by guaranteeing the profitability and profitability of investment in sport, reducing the profitability rate of private equity investment and increasing the level of investment security, In the field of management, by developing an appropriate mechanism for attracting and increasing investment in sport, reducing administrative problems in line with policies of Article 44 of the Constitution, as well as reducing infrastructure problems in the allocation of public sector sports to the private sector, the conditions for the assignment of sports facilities Provided to the private sector.

The purpose of this study was to design a model of factors affecting on the sport performance and success of football clubs. This research was qualitative and the Grounded theory method was used with a systematic approach. The required data were obtained from library studies and interviews with elites and celebrities of Iranian football. The statistical population of the study included managers, coaches and players of former and current Iranian football clubs. The sampling method was purposive and the data were obtained by conducting 16 in-depth semi-structured individual interviews to reach the theoretical saturation stage. Data collected from interviews were analyzed at three levels of open coding, axial and selective. In data analysis, 13 important categories; Financial strength, players, technical staff, facilities and equipment, club academy, training camps and competitions, Support from spectators, fans, locals and the government, training, talent identification process, effective and efficient management, grassroots teams, brand and club history and Educational programs were explained as factors affecting on the sport performance and success of football clubs. Paying attention to the explained factors while stabilizing the optimal sport performance of successful clubs can significantly help to improve the poorer sport performance of other football clubs. Also, the designed model can also be a model and guide for other sports clubs to achieve success and progress.

Educational sport has a special place in the formal education system. At this level, the highest intrinsic motivation, the largest number of active participants, as well as the most appropriate time and the most talented people can be seen. The purpose of this study was to map the future of educational sports in the country with a futures research approach. In this study, the cross-section analysis method was used as one of the future research methods. Using semi-open interviews with members of the research sample, namely sports experts from various fields as well as specialists in the field of strategic management, the initial variables of the research were identified. The validity of the data was verified according to Lincoln & Guba criteria and finally analyzed using Mick Mac software. Findings from the use of cross-sectional analysis method indicate that 5 key factors, namely the facilities and equipment of schools and universities, the required budget, education and planning system, physical activity culture and the competence of professionals are the most important factors for the future of sports. They are educated in the country. The general conclusion of the research showed that in order to develop success in educational sports, one should not look for specific and unique factors; rather, it is necessary to look at the issue from different angles and have a multiple view. In this regard, by providing practical suggestions, we can provide a platform to help design strategies and policies for strategic managers in the field of educational sports.