مجله مدیریت کسب و کار
پیاپی 55 (پاییز 1401)

One of the ways to reduce inappropriate behaviors in medical centers is to create a platform for the occurrence of extra-role customer behaviors and motivate the client to perform citizenship and participatory behaviors that can reduce the incidence of violence in medical centers . Five medical centers were selected by cluster sampling method and the sample were selected from among the patients referred to these centers. To collect the data, a standard questionnaire was extracted from the base articles and compiled in accordance with the statistical population. The validity of the questionnaire was assessed and confirmed by two methods of face and content validity. The reliability of the questionnaire was also measured with Cronbach's alpha and confirmed. Questionnaires were distributed among the sample and 384 healthy questionnaires were collected. The collected data were analyzed using structural equation modeling and Amos software. Findings of the study indicate that all the features of social media, including entertainment, customization, interaction, word-of-mouth electronic advertising and up-to-dateness, had a significant effect on the dimensions of value creation. These dimensions also have a significant and positive effect on the two dimensions of citizenship behavior and participatory behavior.

User participation behavior when using cyberspace is influenced by several factors. In recent years, researchers have studied the behavior of users and while identifying the factors affecting it, have proposed various models to explain how they participate. The purpose of this article is to identify The most important factors affecting on the behavior of cyberspace users. Participatory behavior of users means using the facilities provided in cyberspace, including communicating, exchanging ideas, sharing text and images, and in general, interacting with other people present in cyberspace. This research is methodologically in the combined research group and initially the qualitative approach and deductive content analysis method was used to design the model and the quantitative approach and structural equation modeling method were used to test and validate the model. The content of the research was collected using a semi-structured interview technique with experts. Findings indicate the effectiveness of users' participatory behavior from the variable of attitude directly and indirectly and through the mediating variables of desire and intention and directly. Findings indicate a positive and significant relationship between the factors of attitude and desire and intention, which was explained in previous research.

Given the current state of the earth in terms of biological ecology, it is quite clear that considering the environmental conditions and doing things to protect the environment is a universal task, so all organizations and businesses are trying to advance the goals In the present era, due to ecosystem problems, buyers are more likely to try to buy goods that, in addition to factors such as price and quality, do not harm the environment. Therefore, topical issues such as the green brand are among the most important factors in customer marketing today. The purpose of this study is to rank the most important factors affecting the selection of the green brand of the cosmetics industry. In this regard, by studying the research background, we identified 14 of the most important factors in the field of green brand. Finally, considering the opinions of cosmetics industry experts, we ranked the obtained factors using fuzzy hierarchical analysis technique. The result of this study shows the high importance of product safety and product color among the 14 factors mentioned, as well as factors such as harmlessness to animals and the possibility of testing in the last ranks.

Measurement of strategic cost management (SCM) maturity, helps organizations to measure cost management functions from input, process and output of system to improve their competitive position and plan to upgrade them. To measure SCM maturity, it is necessary to present a suitable model and strategy for each organization. The purpose of this paper is to measure SCM maturity for the assembly industry. The research method is descriptive - applied and the samples of data collection includes two groups, the first group are experts in the field of production, strategy and cost that their opinions have been used to determine the acceptance and maturity of components and indexes and the second group are managers of the company which are experienced in SCM. This group is used to determine the status of SCM indices in the company. Status of SCM has been measured by average operating and Degree of Adaptive has used for maturity measurement. The results showed that the company status in SCM was lower than the level of acceptance and maturity and the evolution of input and output components was higher than the processing components. In the last, recommendations are presented to the large industry assembly and future research.

  The purpose of this study is to investigate the effect of digital marketing on brand loyalty with the mediating role of product innovation. This research is applied in terms of purpose and descriptive-survey nature in terms of causal type. The method of collecting library information and the required tools is taking notes. The statistical population of the study includes the customers of Manizan Dairy Products Company in Kermanshah. Simple random sampling method and sample size using Cochran's formula is 384 people. The method of data collection is field and the required tools are the use of standard questionnaires of digital marketing (researcher-made), brand loyalty of Crystalis and Chrischo (2013) and product innovation of Paladino (2008). The method of data analysis is descriptive statistics using SPSS26 software. AMOS 24 software was also used to model structural equations. The findings show that digital marketing explains 54% of product innovation changes. Digital marketing also predicts 56% changes in brand loyalty. Finally, product innovation explains 30% of changes in brand loyalty. The results showed that digital marketing is effective on brand loyalty with the mediating role of product innovation with a coefficient of 3.47 of the Sobel test.

Accountability is what people expect from organizations and it is seen as a tool to control power and get things done better

To investigate the effect of the role of organizational accountability, customer orientation and innovation strategy on marketing information system in service-oriented companies

Present study is practical and has descriptive-correlational nature.data collection tools;Survey analysis was conducted in this study

The results of hypothesis testing showed that the variables of organizational accountability, innovation in products and services of the company and customer orientation have a significant and positive effect on the variable of marketing information system

The significant impact of organizational accountability variable makes executives take responsibility for what they do and the services they provide, ensure the quality of their work, and always seek to improve their functions, missions and work.

Nowadays, organizations need an efficient supply chain and proper supply chain management to face global competition. The steel industry is considered the most strategic industrial good in the world because of its large impact on the economic and industrial development of countries. Paying attention to the supply chain of this industry, as the fundamental industry is crucial because of its key role in the national economy and the welfare of communities. This research aims to provide a dynamic system model for the country's steel supply chain to help policymakers and managers to have more effective management in the industry. To present the model, causal rings are drawn by the association of steel industry experts and then modeled by VENSIM. Following are the required tests for model validation. Scenario-based simulation results show that a ±20% change in the two model parameters that reflect technology growth and investment coefficient will have a significant impact on the achievement of the goals.

The purpose of this study is to identify and investigate the effect of customers' personality traits on online shopping. The research method is survey and is of applied and descriptive type. The statistical population of the study was citizens over 18 years of age in Tehran, which based on calculations, the sample size was 385.The statistical results of the descriptive section described the demographic variables using the frequency and percentage of frequency, mean and standard deviation and the inferential section, factor extraction was done by exploratory analysis, the validity and reliability of the questionnaire was evaluated by confirmatory factor analysis, relationships between variables Pearson correlation test and research model were tested using structural equation modeling technique. The results of the research in the first stage of exploratory factor analysis were performed on 60 questions of online emotional shopping questionnaire that the factors: product characteristics, price and discount characteristics, distribution characteristics, website characteristics were identified as factors affecting online emotional shopping. In the second stage, the effect of these factors on online emotional shopping was investigated. The results show that extraversion and neuroticism have a positive effect, conscientiousness and adaptation have a negative effect on emotional shopping online.

The meaning of BPR is that we overview and breakdown current business process. This method, by using more efficient processes, enables your company to decrease costs and increase profitability.This research has been attempted to evaluate and ranking the indicators which are effective on BPR, in order to improve efficiency of industries by using fuzzy ANP combined methodology. The study population of this research can be classified into two general groups: first group is the masters of university who are expert in BPR, second group is experts working in manufacturing industries. Actually the sampling method in this research is a combination of targeted non-probability sampling method and snowball sampling. Due to the nature of the sampling method, finally the sample volume of this study is equal to 30 person of Experts available and willing to cooperate. Due to the finall analysis and prioritizing criteria, it is visible that “technological and educational factors” with final weight of 0.252; “Empowerment” with weight of 0.177; “organizational culture” with weight of 0.122; has been defined as the most important ANP integrated model criteria for BPR in order to improve the efficiency of manufacturing industries.

The early models of economic growth were mostly based on hardware factors of production such as physical capital, but in the new models of growth, other soft factors such as capital of knowledge are located in front of leading organizations. Knowledge-based companies consider knowledge and technology as an integral part of their core assets and they use the process of creating, distributing and applying knowledge to advance their business This research is a mixed method and includes both qualitative and quantitative approaches. In the qualitative part of the research, while studying the documents, theoretical literature review, conducting library studies and interviewing experts and owners of knowledge-based companies in Iran, has been used from capabilities of MAXQDA 2020 software and then grounded theory (GT) method to encode the interviews is designed and presented special model Market orientation for such companies. In quantitative part, the capability of SPSS software to analyze descriptive statistics and Smart PLS3 software has been used for analyze inferential data, test of research hypotheses, and determine the validity and fitness of the conceptual model.

petrol consumption in Iran has an average annual growth of 2.8 percent during the years 1988 - 2016.A good understanding of effective factors on petrol consumption in the short - term and long term can pave the way for the adoption of appropriate policies in this area. Promoting performance and modification of consumption patterns is essential to respond to an increasing demand for gasoline consumption, which has been emphasized in the overall policies of the resistance economy.In this paper, the effect of variables of real petrol price, average real household income and car engine efficiency in the form of an econometric model using time series modeling in Iran during the period 1988-2016 has been studied.The model is estimated using the autoregressive model with distributed intervals and the error correction model. The results show that among the variables used, petrol consumption is inversely related to the actual price of gasoline and the efficiency of motor vehicles, and is also directly related to the average real household income. According to the results, the effect of 1% improvement in car engine efficiency in reducing fuel consumption is 17 times more than 1% increase in real petrol price in reducing fuel consumption.

In the various previous researches have paid more attention to understanding the different angles and dimensions of the factors affecting film consumption. Concentrating on what is known as an "art film" and identifying the factors that influence on its consumption are at the main focus of this study. The present research has been done according a qualitative approach based on Grounded Theory Method and data has been gathered through depth interviews with some of the most prominent people in the various fields such as production, distribution, movie screening, cultural policymakers and cinema industry-art professors. The data were analyzed using principles related to grounded theory (open and selective coding, continuous comparative analysis, creating concepts, and categories). The results of data coding have led to the identification of 38 concepts that were categorized into 7 categories. An in-depth understanding of the affected factors on the consumption of art films can make use as the results of the present study for a set of elements involved in the subject, from pre-production to marketing, distributing and finally film screening with cultural managers. This study could increase number of art film audiences with providing appropriate contexts in order to improve the conditions and its completion.

Organizations, in order to create positive attitudes by using advertising tools, are able to achieve the desired changes with the appropriate motivation of the audience. The purpose of this study is to investigate the relationship between the effectiveness of advertising and audience attitudes in the banking industry. The statistical population of this study is Bank Day customers in Tehran. Due to its unlimited nature, 402 people were selected using Cochran's formula using stratified random sampling method and a questionnaire was distributed among them. The questionnaire has face validity by experts and university professors and structural validity. To calculate the reliability, Cronbach's alpha coefficient was used, which all values ​​were higher than 0.7, which indicates the high reliability of the questionnaire. Structural equation method and PLS software were used to test the research hypotheses. The results indicate that attitude and each of its dimensions have a significant effect on the effectiveness of advertising and also showed that among the dimensions of attitude, the effect of entertainment and pleasure is more than other variables on the effectiveness of advertising.