دو ماهنامه بررسی های بازرگانی
سال بیستم شماره 116 (آذر و دی 1401)

Companies can successfully revive a brand by leveraging the lost positive aspects of the brand among existing and old customers and by using effective revitalization strategies combined with integrated marketing communications. The purpose of this study is to identify the determinants of revitalization of destroyed brands: a consumer perspective approach. Based on the research background, from the consumer perspective, 5 indicators affecting the revitalization of destroyed brands were identified. A standard questionnaire was used to measure research variables. The statistical population of the study includes 350 people who have used national footwear products in the past and were selected by simple random sampling. SPSS and LISREL software were used to analyze the data and structural equation modeling was used to analyze the hypotheses. The results of data analysis showed that functional brand usefulness, brand social usefulness, brand value utility, brand superiority have a positive effect on the revitalization of destroyed brands and nostalgia plays a moderating role between social utility, brand value utility and revitalization. The brand has been destroyed.

Investment is one of the main component of aggregate demand in economy which plays a crucial role in the economic fluctuations and economic growth of each country So economist and policymakers focused on interpret of Investment behavior. One of the most important factors in the decision to invest in both domestic and foreign investment is the existence of a secure environment.in other words, the most important factors is the proper investment environment and what has been interpreted as the ease of doing business. The main goal of this study is to investigate the effect of indicators of ease of doing business and domestic investment on foreign direct investment in selected countries. For this purpose, based on the division of the World Bank, four groups of countries are considered by their income level, including low-income countries, lower middle-income countries, upper middle-income countries and high-income countries, and the effect of domestic investment and indicators of ease of doing business have been evaluated using a Panel data model. The result shows that the level of development of countries and their income influences the magnitude and effect of domestic private investment and indicators ease of doing business on FDI. In a low-income, lower middle income and high-income countries, the effect of investment on foreign direct investment is positive, and in the upper middle countries, this has a negative effect. Meanwhile, the effect of each indicator of ease of doing business on foreign investment varies depending on the income level of countries.

In this study, the effect of electronic banking and human capital on the profitability of banks and the moderating role of human capital in the effectiveness of electronic banking on profitability were investigated. For this purpose, data from 16 banks for the years 2011 to 2019 and generalized method of moments were used. The results of estimation of regression show that the expansion of electronic banking and human capital on the profitability of selected banks has been positive and significant and human capital further increases the bank's ability to enjoy the benefits of electronic banking.

Undoubtedly, increasing attention to the effects of organization on the environment, requires attention to sustainable performance and meeting social, economic and environmental needs. Over the past decade, researchers have paid great attention to the challenge of developing sustainable HR systems and Supply Chain in achieving corporate sustainability goals. We have little knowledge of how sustainable human resource management can effectively contribute to corporate sustainable performances goals. If design and implementation of sustainable human resource management practices is not effective, the use of valuable resources such as humans becomes complex and complicated in organizations.The purpose of this study is to investigate the extent to which sustainable HR practices influence triple economic, social, and environmental performance. The mediating role of green supply chain management is also examined in this relationship. The present study is descriptive-survey in terms of purpose and data collection method. The statistical population of the present study consists of 5789 companies active in Industrial Estate of Mazandaran province. Statistical analysis shows that sustainable human resource management directly and indirectly effects sustainable performance. Although external green supply chain management was related to all three dimensions of sustainable performance, the hypothesis about the impact of sustainable human resource management on social performance has been rejected by the mediating role of the internal supply chain. According to the results of the research, suggestions have been made for managers to improve their sustainable performance and gain economic, social and environmental benefits.

Smart contract service level agreement, Is the amount of commitment between the service provider and the customer in the form of an electronic agreement concluded on the Chinese blockchain. There is no need for intermediaries to operate automatically.The purpose of this paper is to present a smart contract model of service level agreement to achieve the competitive advantage of digital transformation based on Grounded Theory. This research, based on the data theory of the foundation, was conducted with a qualitative approach and based on the study of literature and background of 44 articles in the period 2017 to 2021 and in-depth interviews with 20 experts.Interview texts were analyzed in three stages of open, axial and selective coding. Maxqda 20 software was used to analyze the data.The method of sampling is snowball, which was obtained by conducting a total of 20 interviews with experts in various fields of information technology management, computer engineering, and saturated marketing management,Blockchain, etc. The present study led to the presentation of a paradigm model as designing a smart contract model of service level agreement for digital transformation based on Grounded Theory.

The quality and accuracy of information of listed companies is an important factor that many regulatory mechanisms in the Tehran Stock Exchange have been considered for this concept. Companies with political affiliations tend to be more confidential in disclosing their financial information. The purpose of this study is to investigate the relationship between political costs and information quality with emphasis on the role of regulatory criteria for companies listed on the Tehran Stock Exchange. For this purpose, the financial information of 127 companies during the years 1390 to 1398 and using the structure analysis method was used. The results indicate that there is a significant relationship between the criteria of political cost and information quality and it can also be said that the criteria of the governance system as regulatory and intervening variables have a significant effect on the relationship between political cost and information quality.

The main purpose of this study is to investigate the relationship between competition in the product market and the quality of internal control and their interactions with the auditor's comments on companies listed on the Tehran Stock Exchange. The present study is an applied research of quasi-experimental research and its methodology is post-event. In order to achieve the objectives of the research, three hypotheses have been developed. Multivariate linear regression model has been used to test the research hypotheses. The statistical population is the companies listed on the Tehran Stock Exchange, from which a statistical sample of 117 companies for the period 1394 to 1398 has been selected. The information required for the research was extracted from the financial statements of sample companies from the Tehran Stock Exchange and analyzed using logistic regression method in Ives software. Analysis of hypotheses in this study at 95% confidence level shows that the quality of internal control has a positive and significant effect on the auditor's opinion. Competition in the product market does not have a significant effect on the auditor's opinion. The interaction between the quality of internal control and competition in the product market is not significant with the auditor's comments.

Todays, digital transformation has become an important part of the lives of people and businesses; In a way, any organization that seeks to grow, expand, increase quality and stabilize, needs it. In the meantime, companies, telecommunications service providers, and telecom operators are at the forefront of this dramatic transformation. These businesses around the world are constantly striving to adopt different digital transformation strategies, and in order to survive in competitive and relevant markets, they must strive to successfully implement and implement various digital solutions and strategies. These companies often face many similar challenges in their rapid quest to participate and play a role in digital transformation and emerging market innovation. Therefore, in the present study, an attempt has been made to identify and explain the challenges in the field of digital transformation in the communications industry, as well as the requirements for the implementation of the digital transformation strategy in this industry. This research has been done as a systematic review of theoretical foundations and after reviewing valid articles and reports, articles and reports that met the research criteria have been studied. The research findings show that telecom companies face unique challenges such as: commodification of core connectivity services, demand for different and personalized offers by digital service consumers, new foreign competitors, the emergence of significant advances in software and technology, and They are facing a new transformational business model.