نشریه رسانه و فرهنگ
سال دوازدهم شماره 2 (پیاپی 24، پاییز و زمستان 1401)

The purpose of this study is structural modeling of the value chain of media productions in Iranian media diplomacy towards the Arab world. The present research is applied in terms of purpose and is quantitative in terms of research design and descriptive-survey in terms of data collection. The statistical population included all media experts in Tehran, including elites, university professors in the fields of communications and media, foreign policy officials, officials of the country's media organizations, and, if possible, Arab media students from the universities of Baghdad and Beirut. The sample size was selected based on Cochran's formula to 385 people. The research tool consists of a questionnaire of 41 questions. Its validity has been confirmed in a formal and content manner and its reliability has been proved based on Cronbach's alpha at the rate of 0.84. The collected data were based on the analysis of structural equations in LISREL software. The results showed that indicators (innovation, customer orientation, brand credibility, technology infrastructure, management, content, support, competitive advantage, service quality, value creation, marketing, human resources and organizational communication) on media diplomacy with an impact factor They have been proportionate, effective.

Spreading fake news on social media is one of the main concerns of various sections of society, including retailers and service providers; Because it affects the buying behavior of consumers and the sales of retailers. The purpose of this study is to investigate the factors affecting the sharing of fake corona news on social media with emphasis on the moderating role of consumer knowledge of fake corona news. The research is applied in terms of purpose and is of the type of survey research.The statistical population is social media users in Corona.219people were selected based on Cochran's formula using available sampling method.Data were collected through a questionnaire and data analysis was performed from structural equation modeling using Spss25 software and Smart Pls2.0.According to the research findings, information retrieval, social interaction, time spent, altruism and entertainment have a positive and significant effect on sharing fake Corona news on social media.Consumer resilience has a significant negative impact on the sharing of fake Corona news on social media.Fake News Knowledge is able to moderate the impact of information retrieval on Corona fake news sharing on social media as well as the impact of social interaction on Corona fake news sharing on social media.

Twitter has become a new tool for diplomatic affairs and international relations, and the use of this tool for countries in the direction of exercising soft power in the international environment and as a type of digital media diplomacy is very worthy of investigation and analysis. What has been examined in this research is "how Twitter diplomacy works in the two countries of Iran and the United States" and the purpose of the research is to study the function of Twitter diplomacy as a media diplomacy tool and to know the role of Twitter in the effective transmission of political messages by examining the Twitter messages of the president. He is the former president of the United States and the former foreign minister of Iran. How to use Twitter to advance the goals and objectives and secure the national interests of the two countries, understanding media diplomacy and examining the way of representing foreign policy, and finally the similarities and differences between the Twitter diplomacy of the two countries, Iran and the United States, are things that can be explored by exploring The content of the twitter messages of these two officials was analyzed through thematic analysis method.self and other representation, validation and devalidation for self and other; The main axis of Twitter diplomacy has been the use of Iran and the United States, and in the absence of official diplomacy between the two countries, it is considered the most key tool for reproducing soft power and an opportunity for the diplomacy of both countries

Intertextuality, as one of the methods of creating games, establishes a link between digital or other games in the form of analog games such as game boards and cultural, social, mythological, fictional and religional Ohypotext. The purpose of this article is to study the intertextual capacities and how to recreate pre-texts, including mythical and legendary literature on game boards. In this regard, the research question is: How can literary Ohypotext lead to the creation of intertextual relationships on gameboards? the results that have been done using qualitative and library strategy and through observation show that the use of intertextual relationship in game boards can be expressed in terms of "substance of expression" and in all or part of its elements of components, game graphics, narrative, Themes, mechanics, flavors and rules appear and form an intertextual procedure. Depending on the form of intertextual relations used in the game elements, Intertextual relationships are strong or weak. By purposefully selecting two examples of Iranian game boards, namely "Shahnameh-Bazi" and "Zaar", analyzed how to implement intertextual relations in them has been.

The aim of this study was to qualitatively analyze the content of the book Secondary Media Thinking and Literacy from the perspective of considering the dimensions of media literacy. The present study was a content analysis and in order to investigate the issue of media literacy in the textbook of thinking and media literacy in the second year of high school, analysis units were used in terms of their level of media literacy components. The results of the analysis of the book Media Thinking and Literacy showed that the most attention was paid to the component of personal competencies and the least attention was paid to social competence. Among the indicators of personal competence, respectively, are the components of user behavior; Knowledge of the media and media regulations and the component of understanding media content and its function were given the most attention. Also among the indicators of technical skill component, active and balanced use of media; Advanced use of the Internet and computer and Internet skills received the most attention. Among the social competency component index, better attention was paid to the content production component and very little attention was paid to social relations and citizen participation.

Security has always been considered as the basis for the development of societies. The question is, what effect did the mass media have on the sense of security in Sistan and Baluchistan province? In response to this question, mass media have been investigated using descriptive-analytical method and information has been collected in a library form. In this regard, the role of mass media in the form of cinema and television and domestic and foreign news media has been investigated. Based on the findings of the research, the performance of the media in Sistan and Baluchistan province, both domestically and internationally, with symbolizing and creating negative images and presenting an image that does not match reality, including the symbol of drug trafficking, terrorism, poverty and deprivation in cinematographic works and highlighting The news with security issues in the news media and the representation of this province with ethnic and religious prejudices, separatism and extremism have acted as a factor reducing the sense of security and caused an unrealistic image of this province to be formed in public opinion.

Although in all narratives tries is to remain faithful to the principle and subject of the story and convey the underlying theme of that text to the world of imagery, But in the process of this reproduction in the world of games, we are faced with a change of narrative in two different media ) the text world and the other is the image world), therefore all aspects of the narrative are not shown to the player completely. The aim of this study was to comparatively study the role of the hero in the computer game MirMehna, a fighter from the south line and a call of duty (World War II version) of a fighter from across borders.The present study is descriptive-analytical and has been carried out by comparative method, the proposed model for which is Campbell's hero's travel pattern. this article finally shows that this pattern can be used in analyzing various characters and genres of computer games, especially all of first-person genres and its subsets.

Metaphor provides a clear and rich description of a phenomenon or situation by transferring meaning from a familiar concept to a more complex situation. In the communications of the medical staff and the patients, metaphors are used to simplify to understand the treatment processes, therefore the identification and analysis of these metaphors can provide a clear image of the narrative of each of the two sides of the therapeutic space and possible blockages or communication disorders. This article examines the narrative of the medical staffs and patients from the emergency ward as one of the strategic medical spaces. For this aim, a semi-structured interview was conducted with 15 members of the treatment staff and 15 patients and their companions. The thematic analysis of interviews shows that in the narrative of the medical staff and patients, war and its related concepts are the most used metaphors in description of emergency. The Metaphor of war is used among the medical staff to convey the urgency for the patient and highlight the command and control, the subjectivity of the medical staff in the emergency. This metaphor for the patient means surrendering to the state of war, enduring hardship and resisting the disease.

The main objective of this study is analyzing the factors and consequences of the intergenerational communication gap in the Iranian family.By using qualitative method and grounded theory approach, an in-depth semi-structured interview was conducted with 20 researchers of generational studies in Iran. The results showed the causal factors are heavy economic and social responsibility of the family, Reduction of family-oriented collective leisure, loss of authority and parenting role of parents and Lack of knowledge and communication skills between parents and children. The contextual factors are distinctive worldview and values of generations and disruption in economic, social and cultural resources that generate dialogue. the intervening factors include non-recognition of children's generational identity in the family and The presence of political power in the field of dialogue production. Also The results showed that actions caused by contextual and intervening factors include; lack of mechanism for training dialogue-oriented communication, lack of empowering parents to accept the values and life world of their children and lack of economic and social policy and family-centered communication. the consequences includes lack of formation of dialogue-oriented civil family, reduction of intergenerational efficiency and productivity and reduction of intergenerational empathy and participation to build a common present and future.

Today, controlling and directing public opinion can be considered as one of the main missions of the media. In this research, a model of the use of media by those in power with the aim of influencing the cultural capital and lifestyle of society is presented and tested. The statistical population of the study was students of one of the public universities in the country, 280 of whom were selected as a sample. Library and field methods (questionnaire) were used to collect information. In the descriptive statistics section, SPSS software version 26 was used to analyze demographic information. To test the research hypotheses, inferential statistics in the form of structural equation modeling and SMART PLS version 3 software were used. According to the research results, there is a direct and significant relationship between policy makers and media consumption, media consumption and cultural capital and cultural capital with the lifestyle of society; But media literacy does not moderate the impact of the media on cultural capital. The results of this research have applications for the media and policy makers in this field, the most important of which are mentioned in the final part of the research.

This study explores the future of social media in the face of traditional Iranian media in terms of power relations. This research has been done by futures research method using scenario writing technique. To achieve the uncertainties, the interpretive-structural modeling (ISM) method using Mick Mac software has been used and to discover the scenarios, the interaction balance method has been used using the script wizard software. Out of 3206 possible combined scenarios, the Wizard scenario output showed 4 scenarios with zero (probable) compatibility, including scenarios of the beautiful city, Gutenberg Heritage, The Independent Age, and The Matrix world. Includes a transformation.

The research method used in this research is the method of discourse analysis and discourse semiotics, and religious cinema discourses have been examined after identification. The findings of the research show that according to the analysis of the discourses and semiotics of the examined film works, five main discourses were identified, including the discourse of the Islamic revolution and the holy defense, the discourse of urbanization and ruralism, the discourse of individuality, the discourse of religious tolerance and pluralism, and the discourse of return. . In the discourse of religious tolerance and pluralism and the discourse of individualism, conflicts and conflicts with the discourse of the Islamic revolution and holy defense and the discourse of return are felt and airy. Also, there are overlaps between the discourse of the Islamic revolution and holy defense and the discourse of return. This overlap between these two discourses and the discourse of urbanism and ruralism also applies.