نشریه مطالعات رسانه ای
پیاپی 60 (بهار 1402)

This research aims to investigate the amount of content reaching the front page, the use of photos, sketches and caricatures, etc., whether the topics are event-oriented or topic-oriented, the way symbols are crystallized in the content of the content, the geographical location of the published content, and the orientation of the content selectors. symbolization and myth-making, the influence of newspaper owners and publishers on political currents and concepts, and the methods of selecting news and election content in the newspapers of Kihan, Etemad, Resalat and Sharq newspapers around the presidential elections of 2016 have been highlighted.The intended research is applied in terms of purpose and in terms of combined method (quantitative and qualitative method). Content analysis tactic is used in quantitative method and interview tactic is used in qualitative method. Also, the statistical population of this research is quantitatively examined bythat newspapers which is in the period of 100 days from before the presidential election until the inauguration of the president, with the method of counting all the issues published during the mentioned time period.The results indicate that there is a significant difference among the investigated newspapers regarding the content reaching the front page, the use of photos, designs and caricatures, etc., the way symbols are crystallized in the content of the content, the geographical location of the published content, and the orientation of the selectors. There is no difference between this newspapers in terms of event-oriented or topic-oriented attitutes

Film festivals are a symbol of the growth of the culture and art of a society, which have been formed with the aim of achieving a discourse and cinematic form that fits the ideals of that society. Fajr Film Festival is the most important domestic festival in Iran, which, like other film festivals, plays an important role in determining the aesthetic criteria of the film and determines the direction of cinema in the coming year. Gender identity and, in other words, femininity/masculinity, is one of the most important topics that is represented every year at the Fajr Film Festival and calls the audience to rethink their gender identity.In this article, an attempt was made to analyze femininity/masculinity in the three areas of the individual, family and society in the works of the 40th Fajr Film Festival with a combination of qualitative and quantitative methods (theme analysis, questionnaires, focused interviews). The results show that the status of gender identity, especially masculinity, is distorted in the field of personal identity, and a small percentage of the men of the 40th festival can be attractive heroes for the audience. This situation is also repeated in family identity. Regarding the social communication between men and women in the society, in other words, the type of interaction between men and women in the society, the 40th festival has scored (-0.44) out of 20. In other words, in the social behavior of Iranian men with women, more coercion and misogyny are represented than respect and dignity

The present study was conducted with the aim of presenting a model of attention management in television with emphasis on the broadcasting of the Islamic Republic of Iran. In the first phase, the research method is qualitative-inductive and the Strauss-Corbin Grounded theory method was used. The data collection tool was a semi-structured interview. The research method in the descriptive-correlation quantitative part and the statistical population included all media experts, from which 150 people were selected as the sample size to participate in the research by accessible sampling method. The instrument used in the quantitative part was a researcher-made questionnaire taken from the qualitative part, the content validity of which was confirmed by experts and its formal validity by a number of respondents. The reliability of the instrument was estimated to be higher than 0.7 using Cronbach's alpha coefficient. The results of the qualitative section with 21 general categories in the form of a paradigm model including causal conditions (information accumulation, audience characteristics, competitive policy, producer policy, environmental requirements) pivotal phenomenon (attention management), contextual conditions (cultural observation, agile expert organization, professional ethics) Interventional conditions (content attractiveness, competitiveness, capital management, political intervention) Strategies (visual and auditory creation, lean production, audience focus, social and cultural capital development, discourse building) and outcomes (audience management, performance change, message comprehensibility ) it placed. The results of the quantitative part showed that the presented model of attention management in television with emphasis on the image of the Islamic Republic of Iran has a favorable fit

One of the most important requirements of public hearings, as a basic component in order to achieve a fair hearing, is the presence of news media in court hearings and the publication of proceedings by them. The current research was carried out with the aim of explaining the effects and individual and social achievements of the presence of news media in the hearings, which is known as one of the main elements of procedural transparency and achieving a sense of justice in the course of the proceedings by the public opinion, and with a descriptive method- Analytical and the use of library resources and data collection techniques by scanning the available works in the field of law and media have been studied. The authors of this article are looking for an answer to the question that basically, why should hearings be held publicly and with the presence of news media, and in the meantime, who is benefiting from the media coverage of the hearings? The findings include six categories: "transparency of proceedings and community monitoring of the functioning of the criminal justice system", "creating a sense of security and increasing public trust in the judicial system", "preventing crime through public education and increasing people's legal knowledge". Observing the defense rights of the accused and restoring his dignity", "encouraging witnesses and informants to testify truthfully and with certainty", "influencing the judge's performance and preventing judicial corruption". Therefore, it has been concluded that the presence of news media in hearings is a guarantee of individual rights and provides collective benefits

Today, accepting the deep influence of social media in the tourism industry has made this industry more successful around the world. Social networks are very effective in attracting tourists to tourist destinations due to electronic word-of-mouth advertising. Therefore, the purpose of this current research is to investigate the effective factors of social media marketing on the promotion of electronic word-of-mouth advertising of tourist destinations (case study: Tehran province) using the fuzzy cognitive mapping approach. Descriptive research is a survey. The study sample was 53 tourists from Tehran, who were selected non-randomly and interviewed. The data and scenarios collected from this interview were analyzed using fuzzy cognitive mapping technique and the research model was designed using social network analysis. The results showed that in this regard, several factors are involved, among which the exchange and sharing of information, involving the minds of tourists and the expectations of tourists were the most important respectively; Because these factors were more central. Finally, based on the results obtained from this research, suggestions were made regarding the development of social media marketing on the promotion of electronic word-of-mouth advertising of tourist destinations (case study: Tehran province).

As social networking was created, a new form of life took shape in a virtual space. Social networks have an impact on social relationships, and one of the most popular media types has been replaced by most people, especially by young people.The present study of sociology and the perception of the current changes in the country districts of Cabiner, on their families, has its emphasis on social networking, on the basis of Gilby, Hepzimas, and the Open Society of Casteland. In this study of an experiment on his course of action, and with the help of his view of the world's social networking sites, the primary dimensions of the family communication in the Caja, he was able to identify and identify. A number of 386 were chosen as a random test example of a country - owned explorer (168664). It's been activated via questions, which, having tested the stopu - ment test, have been analyzed by the computer software. Researchers found that there was a relationship between social networking and family relationships in the constantly shifting of trust, the reduction of confidence, and the shifting of values. The analysts also indicate that the family communication and its changes are dependent on whether or not its social

The present study was conducted with the aim of explaining the experiences of female users of identifying with cosmetic surgery in Instagram content. The research method was a qualitative type of phenomenology. For this purpose, based on the qualitative research process and selected methods, from the field of research, which was all women who performed cosmetic surgery or cosmetic surgery through the Instagram program, a number of them were selected as the final sample based on heterogeneous targeted sampling. There were 7 people whose information was collected using semi-structured interviews and the interviews were continued until information saturation. In the following, the findings were analyzed using the 7-step method of Claysey. From the total findings of this research, a number of 186 related sentences and phrases were extracted, and after removing duplicate codes, 92 conceptual codes were obtained. First, the codes were converted into simple concepts and then they were categorized into 9 categories with the same concept and 2 main propositions, which included environmental factors with 5 sub-concepts, background factors with 4 sub-concepts. The findings indicated that women who underwent cosmetic surgery through Instagram had successful and unsuccessful experiences, which were the result of research and searching on Instagram, consultation with friends and clinic consultants, family supervision, and finally their own personal opinions. And of course the influencing factors were the family's situation and opinions, economic situation and interest in changing body and being modern

Wireless technology introduced itself enjoying its high-speed as a significant feature with its emanation on mobile phones, and the global market was keen on using them as marketing tools. The present study is an applied survey, while its methodology is descriptive and analytical. Questionnaires were distributed among 284 students of Tehran University. Data were analyzed using structural equation modeling using Lisrel and Expert Choice software. Descriptive methods and inferential statistics such as Kolmogorov Smirnov, Binomial and Friedman tests and factor analysis were in this study. Tests findings showed that easy applicability, being knowledge-based and technology-based, positive and negative purchase variables make a significant impact on customer behavior in mobile marketing which are not considered as effective variables. The confirmation of all study assumptions indicates the significance of analyzing consumer behavior in mobile services