نشریه مطالعات مدیریت و توسعه پایدار
سال سوم شماره 2 (پیاپی 10، تابستان 1402)

The experience of different countries around the world during the coronavirus pandemic confirmed the importance of advertising as a tool to change people's attitude and behavior. On this basis and in terms of the exorbitant costs of advertising, the issue of the effectiveness of advertising, especially in the field of health, has attracted the attention of managers and decision makers of countries as well as researchers. Therefore, the purpose of this research is to examine published international research on the effectiveness of advertising in the field of health in order to gain comprehensive insight. The present descriptive-analytical research with a scientometrics approach and using the method of synonym analysis and network analysis examines 438 articles indexed on the Web of Science database between 1970 and 2022. Data analysis using Vos Viewer software shows that the spring of 2021 is the cradle of research conducted on the effectiveness of advertising in the field of health and America. The wide range of keywords chosen by researchers in their articles, which means the comprehensiveness of research in this field, as well as the scientific cooperation of different countries around the world and the reception of first-rate journals in medical sciences, along with top business journals, show the common concern of researchers in an interdisciplinary field and the birth of clusters. It is new science. Acquiring a comprehensive insight in the field of scientific research acts as a beacon for future researchers, especially in the field of health, and spends advertising costs that have a significant contribution to the health budget of countries, along with research costs, brings it closer to effectiveness.

When the goals of the organization and human capital are aligned, the green management of human capital by creating constructive communication and internalizing commonalities can create holographic properties in the organization and increase organizational commitment. By encouraging learning and question-oriented training, green management increases creativity and, as a result, improves the organization's performance. In this research, a cross-sectional research was conducted based on a questionnaire to collect data from a sample of 207 people, who are employees of Zob Ahan Isfahan Company. Structural equation modeling method and Smart PLS software were used to test research hypotheses. The results of the research indicate that green human resource management and its methods are effective on green organizational creativity and commitment, as well as culture. Also, the influence of commitment and creativity and culture in innovation has also been confirmed. In addition, the results show that the presence of green innovation in the organization can have a significant impact on organizational performance and excellence.

Despite many advances in identifying insurance frauds, the cost caused by these frauds is still increasing for insurance companies. This research seeks to identify and prioritize insurance frauds and violations and the antecedents affecting them in the field of supplementary medical insurance (Dana insurance of Sistan and Baluchistan province). The method of this study is exploratory in the first stage of data collection and survey in the second stage of data collection. The required data and information have been collected first through library studies and interviews, and then through questionnaires appropriate to each part. The questionnaires were analyzed based on the traditional fuzzy Delphi method. In order to identify the frauds and violations of supplementary medical insurances and related antecedents, 16 experts in this field were identified non-randomly and their opinions were asked. The results were analyzed using SPSS and Excel software. The results of this research showed that in order to prevent insurance frauds and violations, insurance companies can identify the most important causes of violations by carefully validating agents and customers, increase human resources, create points for agents without violations, and determine strict rules in the insurance industry to reduce Fraud and violations in insurance companies can help.

Communication is one of the most important management processes, and the nature of a manager's job requires him to communicate with employees and customers. Therefore, the current research was developed with the aim of presenting a model for the application of equal communication style of managers in Mashhad University of Medical Sciences. The research strategy in the qualitative part was theme analysis and in the quantitative part, survey. The statistical population was the experts and managers of the qualitative department of Mashhad University of Medical Sciences, who were selected as the sample size using the principle of saturation and sampling method. In the quantitative part, the statistical population included 130 managers of Mashhad University of Medical Sciences. From the statistical population, 97 people were selected as samples by simple random method. The method of data collection in this research is interviews and questionnaires, and for the analysis of research data in the qualitative part, MAXQDA software and in the quantitative part SPSS 22 and SMART-PLS software were used. The findings of the research include 3 categories of manager's conditions, job conditions and subordinates' conditions. Also, in the quantitative part, the results of data analysis showed that the mentioned model has the required validity. According to the results of the research, managers of Mashhad University of Medical Sciences can use the equalization style to form informal groups and increase the motivation of employees aligned with the goals of the organization, which ultimately leads to greater participation of employees to achieve the goals of the organization.

The present study was conducted with the aim of investigating the relationship between intellectual capital and job security with organizational avoidance of the employees of the Department of Education in Behnmir. The purpose of this research was in the field of applied research and, in terms of the research method, it was correlational. The statistical population of the employees of Behnmir city education department was 211 people, and 136 people were selected as a statistical sample with the help of simple random sampling method. The data collection tools were the standard job security questionnaires of Nissi et al. (2009), Bontis's intellectual capital (1998) and Karol's organizational avoidance (2000). In order to confirm the validity of the research tools, face and content validity were used and the validity of the questionnaires was assessed as good. Cronbach's alpha coefficient was used to determine the reliability of the research tools, which was confirmed. The method of data analysis was using descriptive statistics and inferential statistics, Pearson's correlation coefficient method and regression test using SPSS software. The findings of the research indicated that there is a negative and significant relationship between the dimensions of intellectual capital (human, structural and relational) and job security with organizational avoidance of employees. The results showed that structural capital, communication capital, job security and human capital respectively have the highest predicting power of the organizational avoidance criterion variable.

The purpose of this research was to evaluate the components of resilience in sustainable organizations. The method of this research is descriptive-survey. The statistical population of the research included managers, deputies, employees and members of various government organizations in Kermanshah; Those who were familiar with organizational resilience and had a bachelor's degree or higher. A random sampling method was used to select the statistical sample of the research. Based on this, 396 people who meet the entry criteria were selected. The research questionnaires were distributed among managers, assistants, and employees when they met the conditions for entering the study. To measure the variables, the standard questionnaire of Connor and Davidson (2003) and McManus (2009) was used. Structural equation model and PLS software were used to analyze the research data. The findings of this research show that resilience at an acceptable level can predict the components of values (0.80), planning (0.83), organization (0.71), coordination (0.77), learning (0.66), Agility (0.67) and cost control (0.70). Also, the evaluation of the resilience components showed that the t-statistics of the planning component is at a higher level than other variables in sustainable organizations and has a more favorable situation. In the investigated organizations, among the resilience components, the agility and learning components did not have a favorable condition.

The purpose of this research is to investigate the effect of cultural intelligence on employee job satisfaction, with the mediating role of organizational citizenship behavior in the South Aluminum Industries Complex. This research is in the category of quantitative-survey research, and the required data has been collected using a questionnaire. The statistical population of the study includes all the employees of the South Aluminum Industries Complex (SALCO) in the number of 2300 people, using stratified random sampling method, 340 people were investigated as a statistical sample. In order to analyze the research data, structural equation modeling methods and Smart PLS software were used. The results show that cultural intelligence significantly affects the job satisfaction of employees of the South Aluminum Industries Complex. Also, organizational citizenship behavior has a significant effect on job satisfaction. In addition, organizational citizenship behavior as a mediating variable significantly affects the relationship between cultural intelligence and the job satisfaction of employees of South Aluminum Industries Complex.