دو ماهنامه بررسی های بازرگانی
سال بیست و یکم شماره 120 (امرداد و شهریور 1402)

Despite the vital importance of emotional intelligence and communication capabilities in the organization's external relations and performance, their role in improving export performance has been less studied. Relying on the theory of emotion regulation in exports, in the present study, a model has been proposed to examine the links between exporters' emotional intelligence on export performance. The present study is applied in terms of purpose and based on the method of data collection, descriptive and survey type. To analyze the data, structural equation modeling method with partial least squares method in LISREL software has been used Data were collected through the distribution of questionnaires among Iranian carpet exporters in Tehran and Mashhad. The content validity of the questionnaires has been confirmed by experts and the reliability of the questionnaires using Cronbach's alpha coefficient method. And composite reliability was calculated. For data analysis, structural equation analysis and one-way analysis of variance (ANOVA) and its non-parametric alternatives, namely U-Mann-Whitney and Kraskal-Wallis tests were used. The results show that higher levels of exporter emotional intelligence increase social interaction with the importer while reducing the distance between their working relationships. Relationship ability is positively affected by communication and social bonding but negatively affected by distance and conflict. The results also confirm the direct and positive effect of relationship capability and emotional intelligence on export performance. According to the findings of the research, exporters can improve their conditions and final profit by providing more training in the field of emotional intelligence and paying attention to different dimensions of the communication atmosphere.

National priorities reflect the structures and strengths as well as interests of the dominant manufacturing industries in the economy. Many recent national analyzes of future of industry highlight industry activities that are expected to become more prominent in the future as a result of global top-level trends and emerging technological developments. Therefore, the current research aims to provide an overview of the factors shaping the future and important trends in the field of industry in Iran, which affect the industrial and production systems. This research seeks to implement a 3-step foresight framework called FSSF (Future Signals Sense-Making Framework) as a monitoring tool for future trends. In the first stage, by using interviews and open questionnaires and after monitoring and integration and summarising collected data, 21 effective trends on the future of Iran's industry were identified. In the second stage, mutual effects were analyzed by using MicMac software, and firstly, how the trends influence was analyzed, and finally, in the final stage, the strategic trends were identified. Based on the analysis of the research findings and the output of MicMac software, the trends of "change in foreign industrial policy", "improvement of human-centered production", "reduction of environmental effects and life cycle assessment" and "emphasis on social welfare and the economic basis of life through production" identified as Strategic trends. The identified trends of the future of industry in Iran indicate the ways of shaping and designing alternative futures for Iran's industry.

In the age of knowledge, innovation has become one of the most important competitive advantages of leading organizations. Therefore, these organizations try to develop their innovative performance to maintain their competitive position. One of the effective methods in this field is the successful implementation of knowledge management and application of knowledge in the organization. The purpose of this study is to investigate the relationship between knowledge management methods and innovation in the organization, considering the mediating variable of knowledge application in Mahshahr Petrochemical Company.

This research is descriptive-survey in terms of method, and its statistical population includes all employees of Mahshahr Petrochemical Company, numbering 20,000 people, and 384 people were selected as a statistical sample using Morgan's table. The measuring tool of the research is a questionnaire, and to measure the validity of the questionnaires using the form and content method, and to determine its reliability, Cronbach's alpha was calculated with a value of 0.82. The collected data were evaluated based on structural equation path analysis in AMOS software.

The results showed that knowledge management methods on innovation performance, knowledge management methods on knowledge application and knowledge application on innovation performance.

By using different knowledge systems in the petrochemical company, it is possible to improve the level of innovation, especially in the field of developing creative services and product and the ability to create innovation will increase.

Today, the use of floating thinking orientation has become a means to gain a competitive advantage in businesses. The new developments of the 21st century and the globalization of the blue ocean strategy andthe emergence of new methods of employee retention have taken place.

The current research is applied in terms of purpose and correlational in terms of descriptive method. The statistical population was made up of the customers of Mino Industrial Group, who were selected through the cluster sampling method by determining the sample size of 518 people and were surveyed. In order to collect data, a standard questionnaire was used and the data analysis was based on It was done through Lisrel software.

After analyzing the results and the importance of the components in order, increasing absenteeism, making things more agile and facilitating, increasing job burnout, reducing citizenship behavior among employees, reducing organizational commitment, increasing the level of organizational knowledge and gaining more experience. , reduction of organizational health, optimal use of organization resources, greater understanding between employer and worker, reduction of motivation and work morale, improvement of job adaptation, lack of understanding of organizational justice, reduction of job satisfaction and loyalty, improvement of performance, reduction of job security, improvement of job recognition, Reducing organizational trust, reducing costs and improving productivity from the perspective of Mino Industrial Group employees were prioritized respectively.

The analysis of the reseach hypotheses of the floating thinking orientation in the blue ocean strategy has a positive and significant effect on the retention of the employees of Mino Industrial Group and they were confirmed.

Banks will look different in the future. This article expands the theory of technology transfer in banking. The purpose of this research is to identify and rank the barriers to technology transfer in Maskan Bank and Melli Bank. Accordingly, first, barriers to technology transfer as well as barriers to establishing electronic banking are identified based on theoretical literature and experts' points of view. Hierarchical analysis process method and 80 experts' opinions during the first 6 months of 2019 were used to rank these barriers. The identified barriers are: organizational barriers (Management support, instability, and value), human barriers (management skills, human skills, innovation, and employee knowledge), technical barriers (complexity, legal, and financial), and Information barriers (cost of information, communication, and inappropriate choice of technology). Content validity ratio has been used for validity analysis. This ratio is greater than 0.33 for all sub-criteria. The results have shown that technical obstacles with a weight of 0.393 are the most important obstacles and organizational obstacles with a weight of 0.177 are the least important. Among the sub-criteria, financial obstacles with a weight of 0.183 are in the first priority and unsustainable obstacles with a weight of 0.029 are in the last priority. In this research, the literature of technology transfer has been used to evolve the literature of electronic banking implementation, and the classification of barriers to technology transfer in banks in this way has not been discussed in the research literature so far. In addition, ranking has been done in Maskan Bank and Melli Bank. The identification of these obstacles and their ranking provides the macro management of banking systems with the possibility of effective intervention to remove these obstacles.

The purpose of this research is to design a strategic model for the success of social network marketing activities with emphasis on the two characteristics of integrity and responsiveness. The research method is applied in terms of purpose, exploratory in nature, and survey type in terms of data collection and analysis. The statistical population in the qualitative field consists of 18 experts from the scientific community and university specialists who have executive records at the decision-making levels, who were selected purposefully. After studying the literature on the subject using the foundational data theory method, after producing open, central and selective coding, the success factors of the company's social network marketing activities were identified with an emphasis on the company's characteristics (integrity and responsiveness). The results of the analysis based on the data theory method of the foundation show that the most important factors include receiving the demands of customers through communication tools with customers, characteristics of service providers to convey messages to customers, identifying and communicating with customers in order to provide services, internal desires of customers, how to provide services, information tools to meet needs, judgment and perception in relation to services and the existence of rules and organizational platforms, the use of new marketing approaches to support and communicate with customers, the use of price tools for targeted strategy, management tools for advertising, the development of brand product strategies and use The relational marketing strategy to attract competitors is to guarantee purchase with the condition of guaranteeing services and creativity and innovation in providing services. Also, the effective consequences on the success of the company's social network marketing activities with emphasis on the company's characteristics (integrity and responsiveness) include the development of loyalty for long-term relationships with the customer, improvement of the organization's performance for brand cohesion, frequent purchases due to the quality of services, and development of the organization's image to improve competition.

The present study aimed to identify the antecedents of a holistic strategic marketing plan in online businesses. In the present study, with a qualitative approach based on grounded theory and through in-depth interviews with university professors and consultants in the field of strategic marketing planning and managers in the field of online business, holistic strategic marketing plan prerequisites in online businesses were identified. Participants in the study were selected through a purpose sampling process and the interviews continued until they reached theoretical saturation and finally, 10 in-depth interviews were conducted. To analyze the data, the principles related to the grounded theory (open and axial and selective coding) have been used and the concepts and categories have been created through the content analysis software MAXQDA version 2020. The results of data coding led to the identification of 89 concepts that were classified into 11 main categories. Based on this, the identified core category is online holistic strategic marketing plan and 10 other categories (managers' mental paradigm, components of moving from offline to online planning, change, online business, holistic marketing, vision, mission, value, strategic thinking and organizational culture) are considered as its antecedents. The results of this research can be used in academic circles in order to create and save knowledge, for policy makers, for companies active in the field of online businesses and marketing managers, as well as for users.