فصلنامه اخلاق در علوم و فناوری
سال هفدهم شماره 5 (پیاپی 63، زمستان 1401)

Gentleness, ease and compromise with others cause the proper development of human emotions and in religious texts it is referred to as "tolerance". This moral virtue has a high importance and position among different schools and religious teachings, so the main question in this study was how the relationship between the moral virtues of tolerance in the school of liberalism with this concept can be established among religious modernists in Iran?

In line with the purpose of the study, it was assumed that the frameworks and intellectual indicators of Iranian religious modernists have deep differences in the field of values ​​and moral education with liberal ideas. Studies have shown that this value has the same meaning in the two schools. But there is also a subtle difference in this value. If tolerance is used as a moral attribute to mean easy-going, tolerance, chivalry, foresight and freedom, it is approved by Islam. But tolerance means complete indifference to the moral beliefs and behaviors of different individuals and groups leading to moral relativity. Accordingly, anyone can have any kind of moral beliefs and behavior, and others should not only not be bothered, but should advise and encourage diversity and difference.

Today, commercial activities have become more complex and complex than in the past, and for this reason, it has become a category with more sensitivities. One of the dimensions of trade sensitivity in the present age is related to the type of allocation of trade interests and beneficiaries of these interests. In the past, only family businesses and businesses benefited from the benefits of doing business. This theorem forms the basis of the pivotal theory. Today, however, this has changed the course and different sections of society, due to their role and function in increasing the profit and productivity of corporate business, are considered the beneficiaries of corporate business. This theorem also forms the basis of the central stakeholder theory. Thus, in the present age, stakeholder theory has prevailed over stakeholder theory. Therefore, with the emergence of these two concepts, new creative and legal challenges arise that must be considered. Therefore, in this article, the ethical and legal aspects of the theory of centralized and centralized stakeholder theory and their advantages and disadvantages have been studied.

Two theories can be considered as the foundations of the centralized approach. The first theory is that in the past, companies were formed as a family and was based on the trust of shareholders and partners, and the second theory was interpreted as the myth of ownership. But one of the main disadvantages of the pivotal theory was the accumulation of wealth in the hands of certain individuals and the creation of cartels and centers of wealth accumulation. Thus, the stakeholder theory emerged, which is a managerial, ethical, legal, economic, and social theory, which argues that a company, in order to be successful, must act in a way that creates value for all and benefits the common good. Consider. Stakeholder theory has revolutionized corporate law and consumer law. Of course, there are disadvantages that must be addressed to find legal solutions.

A fair and just trial, as one of the most fundamental moral demands in the legal system, can have positive consequences in the legal system. The effectiveness of the registration system in society is increasing and it is necessary to conduct appropriate surveys to meet their expectations, especially in terms of paying attention to the substantive rules of fair trial. The rules and regulations of registration do not explicitly mention a fair trial, and a dual system is conceivable. First, in some of these principles, statements are made in order to comply with it in registered quasi-judicial bodies. Second, the existence of shortcomings that lead the scales in that direction, and in general, that sufficient and worthy attention is not paid to the position and importance of the principles of fair trial in the process of forming quasi-judicial bodies. This article, while examining the quasi-judicial bodies, shows that a fair trial is one of the branches of ethical and desirable proceedings, which, despite its high importance in registration laws and regulations, has received less attention.

The findings of this study show that it is not possible to fully extend the guarantees of a fair and just trial in these panels and in all stages of the proceedings, which leads to the violation of the rights of individuals. It is worthwhile to consider a favorable process in reviewing the registration rules and regulations, reflecting the rules of fair trial and determining the executive guarantee, in order to increase the possibility of fair trial of the above bodies and not to shake the moral foundations of the legal system.

Classical Iranian literature is full of moral concepts and can be considered as a roadmap in various fields. Therefore, this study was formed with the aim of designing and validating a model of moral leadership based on classical Iranian literature.

The type of research is developmental and combined. In the qualitative part, the statistical population included faculty members of universities and managers and experts of Shiraz municipalities, from which 20 people were selected as a sample in a purposeful manner until the theoretical saturation was reached. It was an interview tool and data analysis was performed with Brown and Clark (2006) analysis approach. In the quantitative part of the study, the statistical population included managers and experts of Shiraz municipalities who were selected by stratified random sampling of 490 people. The instrument of the researcher-made questionnaire was the qualitative section. Data analysis was performed by structural equation method.

After analyzing the data, 94 final codes were confirmed. These codes were categorized into three dimensions: 16 codes and three subtopics, action with 60 codes and three subtopics, and speech with 18 codes and one subtopic. The results of the quantitative part show that the conceptual component has an effect on the behavioral component by 0.53. The conceptual component is 0.47 on the speech component and the speech component is 0.39 on the behavioral component.

In classical Iranian literature, there are several cases of emphasis on the characteristics of moral leaders that according to the results of the present study can be in the dimensions of perception (components of insight, cognition and character), speech (verbal) and action (individual, organizational). And group).

Today, it is obvious to everyone that there are a small number of women (compared to men) at the highest levels of organizations, and the absence of women in senior positions in the organization is an undeniable fact. The present study was formed with the aim of ranking the effective factors in the appointment and promotion of managers with a gender justice approach.

This research was applied in terms of purpose, in terms of nature and method of an analytical research that was conducted in a mixed way. In the qualitative part of the community, all middle and senior managers of government organizations in Fars province were selected as a sample by a purposeful method of 17 people. The interview tool was semi-structured and the data were analyzed by Delphi technique. In a small part of the community, the senior managers of the welfare organization were 98 people who were selected by available sampling. The instrument of the researcher-made questionnaire was a quantitative section and the data were analyzed by Friedman test.

The results of the qualitative section indicated 19 sub-components and 4 main dimensions that led to the formation of a conceptual model of the research. In the quantitative part, the factors were ranked by Friedman test and it was found that among the four characteristics, functional characteristics are the most important and specialized characteristics are the least important.

According to the management experts and specialists interviewed in this study, the main criteria for promotion and appointment of managers who consider the gender justice approach are functional characteristics, managerial characteristics, general characteristics and specialized characteristics. The results of statistical data analysis show that all four features are reliable in the proposed model and this model can be used as a new model for promotion and appointment of managers by managers of relevant organizations and decision makers.

The study of moral pathology is important today in all pillars of social life and should be considered in the field of management. The main purpose of this study is the factors affecting the optimal model for the ethical pathology of the strategic human resource management system in Gachsaran Oil and Gas Exploitation Company.

The present study was exploratory and in the category of qualitative and data-based research. The population consisted of experts and university professors who were selected by non-random sampling method of selective purposeful sampling method (snowball) and theoretical saturation criterion of 15 people as a sample. The data collection tool was interview and the data were analyzed by coding method and MAXQDA software was used for this purpose.

The analysis of the interview data resulted in the achievement of 286 themes and open-source code. During the reciprocal process of data analysis, the collection of these initial qualitative data was reduced to fewer categories (97 open-source code). Also, the classification of these codes led to the identification of 28 pivotal codes and finally the conceptual model of the research was formed by selective coding.

Based on the present study, it was found that managing the strategic system of human resources with ethical challenges such as incomprehensibility of work ethic, disregard for meritocracy, unequal conditions, managerial conflicts, individual conflicts, inappropriate organizational structure, ineffective and unethical communication Organizational and organizational inefficient training faces.

Organizational anomie involves the process by which ethical norms in the organization are disrupted or specific cultural norms that allow for self-centeredness to spread. The aim of this study is to present a three-pronged model of organizational anomie in Iranian government organizations.

The present study was a combination of exploratory research. In the qualitative part, textual and Delphi content analysis methods were used to construct a questionnaire. The content analysis community consisted of upstream documents and articles and dissertations related to this field, of which 49 sources were used as a sample, and then 10 people from the community of experts and experts of Iranian government organizations were selected by snowball method. It was an interview tool and the data were analyzed by coding method. In a small part of the community, there were experts from Iranian government organizations, from which a sample of 384 people was selected by simple random sampling. The instrument of the researcher-made questionnaire was a qualitative section. Kolmogorov-Smirnov test and structural equation modeling were used to analyze the collected data. The obtained data were analyzed using SPSS and SMART-PLS statistical software.

The results of the qualitative section showed 3 structures, 13 dimensions and 81 items. The results of the quantitative part indicated that the questionnaire has the necessary validity and reliability and the research model has a good fit.

Content, behavioral and contextual factors are three effective branches in organizational anomie and non-compliance with ethical norms in the organization

One of the most basic principles of establishing a healthy and effective relationship with other people is observance and importance to human moral principles, but in today's world due to complex machine life and extensive communication in the virtual environment and lack of attention to spiritual and human dimensions, many moral principles are not considered among the members of society. The main purpose of this study was to design a model for the development of ethical capabilities of human resources.

The present study was a combination-exploratory study. In the qualitative section, based on the content analysis technique, 15 people were selected from the community of experts and university professors specializing in human resource management by purposive sampling method (snowball) and theoretical saturation criteria. The interview tool was semi-structured and the results were analyzed by coding technique. A small part of the population included senior, middle and operational managers of Bushehr judiciary and 365 people were selected using the available sampling method. The instrument was a researcher-made questionnaire and finally the proposed model was evaluated using the structural equation technique.

In the qualitative part, the coding results indicated 9 main categories, 23 axial categories and 80 open codes. And the results of the quantitative part indicated a good fit of the research model.

Paying attention to the ethical infrastructure of the organization and developing moral and human capabilities leads to strengthening the foundation of the organization, promoting ethics and correcting undesirable behaviors in the organization.

The increasing use of video advertising on the Internet has turned the environment and its media into a marketing tool for introducing and selling the dominant products and services. Therefore, the present study presented a model to identify the dimensions of video advertising of top Iranian brands in the insurance industry and its impact on customer sentiment in Iran with respect to the role of ethics moderator.

The method of the present study is a hybrid qualitative-quantitative approach. In the qualitative part, the data method of the foundation was used. The statistical population included experts and specialists in insurance and video advertising. Among them, 8 experts were selected as the sample by judgmental sampling method and snowball and fearing theoretical saturation. The interview data collection tool was semi-structured and finally the data were analyzed by coding method in Maxqda 12 software. A small part of the statistical population included agricultural insurance and Iran insurance customers, which were selected by the available method 384 people. The tool was a researcher-made questionnaire and finally the data were analyzed by structural equation analysis in pls software.

Qualitative analysis of the present study showed that out of 201 identified semantic units, 69 open codes and 10 axial codes were extracted. In a small part, it was found that the model has a good fit and it was found that there is a significant relationship between video advertising and customer feeling. There is a significant relationship between moderating factors (ethics) and customer feeling. Modifying factors (ethics) play a moderating role in the relationship between video advertising and customer sentiment.

The results of the present study showed that in order to be more effective in advertising and to affect the feelings of customers, it is necessary for insurance companies to pay attention to ethics in their work process.

Conflict is the difference between basic needs and spiritual, religious and moral needs. On the other hand, there is a mismatch between the way of thinking and imagination between two or more people or a process in which one person consciously tries to prevent another person from succeeding. It becomes. In this regard, the present study has presented a model for conflict management in the accounting environment and has emphasized the importance of professional ethics components in conflict resolution.

This research has been done in the framework of a qualitative approach and using the data research method of the foundation (Strauss and Corbin approach). The statistical population was the relevant managers in the investment profession who were selected as a sample by using purposive sampling method. Data collection tools were in-depth interviews. Data analysis was performed in three stages of open coding, axial coding and selective using MAXQDA software.

The results of the present study led to the identification of 44 sub-categories and 8 main categories in the form of a paradigm model including causal conditions (individual differences, structural differences), axial phenomenon (conflict management), strategies and actions (conflict resolution strategy, Conflict management techniques and dissemination of professional ethics), intervening conditions (determining the boundaries of constructive and destructive conflict and conflict), contextual conditions (non-participation of individuals in organizational decisions), consequences (resolving conflict and conflict in a constructive and efficient way). .

Organizations can investigate the causes of conflict and create and strengthen ethical behaviors and organizational citizenship behavior to resolve existing conflicts and conflicts and establish a calm and friendly atmosphere and thus succeed in providing better services and thus improve organizational performance.

Organizational approaches to talent management are often related to the ways in which a small proportion of relatively high-performing employees are identified and managed in relation to the majority. Despite the growing literature on talent management, little attention has been paid to evaluating the issue from an ethical perspective. Therefore, the purpose of this study is to analyze the components affecting talent management with emphasis on organizational ethics in the Martyr and Veterans Affairs Foundation.

The present study was qualitative and based on the data foundation method. The statistical population of this study was the directors and deputies of the Foundation for Martyrs and Veterans of the country, from which 13 people were selected as a sample by snowball sampling to theoretical saturation. The data collection tool was in-depth and semi-structured interviews and finally the data were analyzed by coding method in MAXQDA 11 software.

After analysis and coding, the results were classified into 136 initial codes, 40 concepts and 5 categories. These 5 categories include talent absorption factors, talent discovery and evaluation factors, talent development factors, talent retention factors and organizational ethics factors.

Any decision-making regarding organizational talent management requires a series of prerequisites that affect the talent management process, and in this regard, organizational ethics should also be considered.

Despite the many benefits of teamwork in organizations, evidence shows that employees are less interested in teamwork. This can be due to the social and moral characteristics of individuals. In this regard, the present study was formed with the aim of identifying the mental and moral model of the staff of the General Department of Labor Cooperation and Social Welfare in Fars Province in understanding the phenomenon of escape from teamwork.
 

This research is applied in terms of purpose and descriptive in terms of quality and qualitative-quantitative in terms of data collection and analysis using Q method. The statistical population is the staff of the General Department of Labor, Cooperation and Social Welfare of Fars Province, which was judged by 30 people as a statistical sample. Data collection tools were library resources, Delphi questionnaire and Q-budget table. Data analysis Delphi-fuzzy technique and factor analysis were used.

The results of this study showed that five different mental and moral patterns of teamwork escape phenomenon based on "lack of moral interaction and constructive communication"; "Organic poisoned atmosphere"; "Poison management". There is "team personality" and "lack of organization" and each of the patterns has different concepts and characteristics than each other.

Since teamwork can have positive results for the organization, there should be culture building and training in the dimensions of public education and university education system that starts from elementary school and during the student period in the form of changes in Evolve the content of courses and courses and workshops.

Customer behavioral intentions are customers' perceptions of service providers in terms of service delivery. The main purpose of this study was to identify the factors affecting the behavioral intentions of customers based on organizational ethics and social responsibility in the cosmetics industry.

A mixed research approach was used to conduct the research. In the qualitative part of the research community, all experts and marketing experts who had experience in the cosmetics industry were selected using purposive sampling of 15 experts as a sample. The interview tool was unstructured. In order to analyze the findings obtained from the qualitative interview, the method of inductive content analysis based on coding was used. In a small part of the statistical population, all customers were cosmetic brands such as: Dior brand, Chanel brand, Stiloder brand, Guerlin brand, Clarins brand, Clinic brand in Tehran, which were selected as a sample by random sampling method of 251 people. The questionnaire was made by a researcher. Exploratory factor analysis and one-sample t-test were used to analyze the quantitative data.

In the qualitative part, the findings of the interview analysis included 38 concepts that were divided into 5 main categories. The results of the quantitative section showed that in all five factors of the qualitative section there is a significant difference at the significance level of 0.000 (p-value = 0.00 <a =% 1). Therefore, all five factors are effective for customers' behavioral intentions and should be considered in organizational ethics and social responsibility.

The results showed that the factors affecting customer behavioral intentions based on organizational ethics and social responsibility in the cosmetics industry are: 1- Ethical relationships with customers 2- Dynamics 3- Organizational support 4- Marketing and analysis Market and 5-. Customer Orientation.

The present study aimed to investigate the effect of moral security and privacy on the development of future services of Keshavarzi Bank.

The present study was conducted with a mixed approach. In the qualitative part, the theme analysis method was used. The statistical population was a number of banking and academic experts, 20 of whom were selected by purposive sampling method. The analysis tool was interview and finally the data were analyzed by theme analysis method.
In the quantitative part it was a descriptive-correlation method. The research population was customers of Mashhad banks that 384 people were selected as a sample by simple random sampling method. The instrument was a researcher-made questionnaire and the results were analyzed using structural equations based on the partial least squares approach.

The results of theme analysis led to the identification of 27 indicators in 2 main dimensions and 6 subscales. Convergent and divergent validity was used to determine the validity. The results were satisfactory. The results showed that moral security and privacy in the development of future services depend on having a comprehensive and codified plan and attention to future needs, which leads to satisfaction. Also, from the point of view of experts, customer satisfaction with the quality of banking services is provided and the level of trust in them and ease of use of services are at a high level of strengths for the development of future services of Keshavarzi Bank and the ability to create more customer attractiveness Appears,

The need of more customers for face-to-face services has become inevitable in today's world. In the online space, the use of face-to-face services of banks has become one of the fastest and most reliable methods of financial exchange. Trust will not be possible except with special regard to the moral security and privacy of customers.

Managing and developing competencies and paying attention to professional ethics are vital tools to increase organizational health. Therefore, in this study, the aim is to draw the intellectual capital model of state-owned banks with the approach of competence and professional ethics of managers.

This research was a kind of basic-applied study. This research was a qualitative research with a data-based approach. Statistical population The statistical population included experts and in other words, key experts in the field of intellectual capital with the competency approach of the managers of state-owned banks in the northwest of the country. Fifteen experts were purposefully and non-randomly selected as the sample of research experts. It was an interview tool and finally the data were analyzed by coding method in MAXQDA software.

In the open coding stage, all interviews with managers and experts were implemented separately and all sentences related to the main topics of the research were fully recorded and coded, which included a total of 15 interview texts of 717 open codes. According to the axial coding done on the qualitative study of the research, 49 concepts were identified in the form of 10 categories.

Based on the findings, intellectual capital can be influenced by the factors of customer capital, social capital, structural capital and human capital, knowledge capital, foreign capital, domestic capital, moral capital, technical capital and communication capital.

Ethical marketing is more of a philosophy than a marketing strategy. In this way, employers seek to promote honesty, fairness and commitment in their advertising. The present study was conducted with the aim of providing a model of ethical marketing process with the approach of strengthening the intention of customers to buy in the field of agricultural bank services.

This qualitative research was applied with a survey-exploratory approach. The statistical population consisted of a group of experts including senior managers of agricultural banks, university professors in the field of marketing and marketing consultants familiar with the banking industry. Purposeful non-probability sampling method was used to select the sample and 11 experts were selected as the sample. The main tool for data collection was in-depth and unstructured interviews. Open, axial and selective triple coding were used for analysis.

The results showed the extraction of 130 primary concepts that after reviewing and eliminating duplicate concepts, 36 concepts were identified and placed in 14 categories.

The research model showed that the core is to attract customer attention. In this direction, four causal factors, the emphasis on ethics in advertising message design, the emphasis of advertising message on competitive advantages, the persuasive power of advertising message and the power of advertising message are influential. There are two main strategies in the model: motivating customers to spread the word of mouth and the systematic dissemination of the message through social media, which have two underlying factors as well as two intervening factors affect the model strategies. The three important consequences of this process will be to promote purchasing intent, strengthen the brand, and increase loyalty.

Philosophers consider social justice as a moral virtue. Of course, social justice is not a virtue along with other moral virtues, but all virtue. In societies, women generally feel less social justice. Therefore, the present study was designed to investigate the factors affecting the success of women entrepreneurship with a moderating role in social justice.

The present study is in the field of applied research in terms of purpose and is based on the nature of a descriptive-survey research and the type of method is qualitative-quantitative (mixed). In the qualitative part, content analysis method was used. The community included banking industry experts with entrepreneurial experience, of whom 20 were selected by snowball method as a sample. The interview tool was then the data were sifted using the Delphi technique. In the quantitative part, the descriptive-correlation method was used. The population consisted of female employees of state-owned banks in Mazandaran province, of which 226 were selected as the sample using the available sampling method. The tool of the Delphi questionnaire was the qualitative section. Finally, the data were analyzed by exploratory factor analysis and structural equations. The software used in this study was SPSS-LISREL.

The results of the research showed that effective factors had 12 dimensions that were placed in three groups of behavioral, organizational and network factors, social justice is also in 4 dimensions. These factors are positively and significantly related to the success of women entrepreneurship in state-owned banks, although behavioral factors show a higher positive relationship. Also, different dimensions of social justice moderate the effect of different factors on the success of women entrepreneurship in state-owned banks.

A set of behavioral, organizational and networking factors mediated by social justice as a moral virtue that includes components such as trust and security, equality, meritocracy and the rule of law can affect the success of women entrepreneurship.

Commitment of customers will be possible only in the light of creating a positive experience in their minds and creating such a positive experience in the minds of the insured only by observing professional ethics in decision making and setting practical organizational policies. Turns. Therefore, this study was conducted with the aim of designing and explaining the decision model of combined purchasing behavior of customers in the insurance services industry with an emphasis on professional ethics.

This research is applied-exploratory and was mixed (qualitative-quantitative) in terms of data analysis. In the qualitative phase of the research, marketing experts and senior managers of insurance companies were considered as a community and a total of 11 of them were selected using purposive sampling. In-depth and unstructured interview tools were found and data were analyzed by coding method. In the quantitative phase, the customers of insurance companies in Mazandaran province were considered as a community and 400 people were selected by the available method. The instrument was a closed and researcher-made questionnaire and confirmatory factor analysis and path analysis were used for analysis. SPSS, LISREL and smart-PLS software were used in the analysis.

Qualitative results showed 130 initial concepts that after review led to the identification of 14 main categories and by drawing hypothetical relationships between them, the research model was designed and tested and approved.

The core of the research model was the combined buying behavior of insurers. Factors such as competition of insurance companies, having special privileges, the degree of attention to professional ethics in the insurance company and the buying habits of the insurer as causal factors affect it. This behavior in the context of culture and legal requirements and with the intervention of brand power and employee empowerment leads to consequences such as customer loyalty, increased sales and growth of word of mouth.

Ethical behavior is very important in accounting and therefore different countries have tried to put accountants in the right direction by compiling professional ethics regulations. Therefore, in this study, an attempt has been made to design an ethical decision-making model for corporate accounting.

This research was a qualitative and exploratory study with a foundation data approach. The statistical population of this study was experts in the field of theoretical foundations of decision making, the field of capital market, from which 18 people were selected as a sample by snowball sampling until saturation. The research tool was in-depth interview and finally the data were analyzed by triple coding method.

Based on the results, 62 open codes were identified which were classified into 17 axial codes. Finally, the results were selectively coded and the research model was developed.

The results showed that management and ethical decision-making systems in the field of accounting are affected by a number of causal conditions (economic and social conditions, mental and cognitive biases, university education, personal and social characteristics and organizational culture) and due to Strategies (regulatory tools, cultural reform, ethics, and professional ethics training workshops) can lead to increased social trust, adherence to work ethic principles, and financial growth and development. In this process, some underlying components (ethical culture of the society and accounting environment) and some intervening variables (demographic characteristics and type of organization) play a role.

social media is a powerful tool to reach organizations to target audiences. The main purpose of this study is to investigate the effect of ethics in social media marketing on the formation of customer trust in the brand in the Refah Bank.

This research is applied based on the purpose and based on the nature of the method of descriptive-survey research. The statistical population of the present study includes the customers of the branches of the Refah Bank in Lorestan province. According to Morgan's table, 384 people were selected for the available sample. The data collection tool in this study was standard questionnaires in the field of research variables. Structural equation technique using LISREL software was used to analyze the data and test the research hypotheses.

The results showed that the observance of ethics in social media marketing has a positive and significant relationship with the formation of customers 'trust in the banking brand in the Refah Bank. Ethics in online advertising, perceived online value, online communication and online communities also have a positive and significant relationship with the formation of banking brand trust in the Refah Bank.

The use of incorrect and immoral methods in marketing through social media is not only humanly and morally unfavorable, but will undoubtedly lead to loss of customer trust and discredit of the organization.

Professional ethics in auditing is a basic and very important need in this job, the absence of which can not be compensated by any other privilege. Therefore, the purpose of this study is to investigate the relationship between professional ethics of auditors and industry-specific auditors and obtaining collateral-based facilities (empirical evidence: companies operating in the Tehran Stock Exchange) during the period 2011 to 2015.

The present study was descriptive-correlational applied research. The research population was the companies listed on the Tehran Stock Exchange in 2015, which were selected as a statistical sample of the research by systematic elimination sampling of 90 companies. In order to test the research hypotheses, the regression method using the generalized least squares method and the panel-fixed effects method have been used.

The findings of the analysis show that the auditor's professional ethics is inversely related to the number of collateral-based facilities received, but the industry expert auditor has no effect on the number of collateral-based facilities received. Further findings also show that the percentage of ownership of major shareholders has no effect on the relationship between the professional ethics of the auditor and the industry auditor with the number of collateral-based facilities received.

The positive aspects of auditing financial statements, such as the professional ethics of the auditor, create information added value and reduce information asymmetry between loan applicant companies and lenders, thus reducing the need for collateral to obtain a loan. But the severity of this relationship is not affected by major ownership

Banks, especially public banks, is one of the most important organizations in the field of development, service delivery and development in the Islamic Republic of Iran. Therefore, the present study was formed with the aim of designing an organizational communication model based on ethical culture in the government sector (state-owned banks).

The present study in terms of inductive approach, in terms of purpose, is applied in terms of qualitative methodology and its strategy is based on data theory. The statistical population included managers of state-owned banks, elites in the field of organizational communications of state-owned banks, and individuals who knew the structure of these banks. Among them, 15 people were selected as the sample by purposive sampling method. Data were collected through semi-structured interviews and finally analyzed by triple coding method.

In the open coding stage, 460 primary open codes were extracted from the interview content. After reviewing the data and integrating similar concepts, these primary codes were reduced to 120 secondary codes and finally 18 categories were identified by selective coding. The organizational communication model was formed based on ethical-oriented organizational culture.
 

Organizational communication is very much influenced by the culture of the organization and the more ethical communication and cultural strategy in the organization, the more organizational processes in the field of human resources, especially banks, will be more optimal.

The performance of the organization undoubtedly depends on the ethical atmosphere of the organization, organizational values, activities, procedures and ethical attitudes. The purpose of this study was to design a model of ethical digital marketing strategy to improve organizational performance.

The present study was a combination of applied and action research that was conducted in a mixed manner. In the qualitative part. The statistical population consisted of experts familiar with the subject of research (hotel managers and professors) who were interviewed by a non-random and purposeful method until the theoretical saturation of 25 people as a sample. Data analysis was performed using the Delphi technique approach. In a small part of the statistical population included all the subscribers of Mashhad hotels that due to the infinity of the population 384 people with Cochran's formula were selected as a research sample. In this study, a questionnaire was used to collect the required data and structural equations were used to analyze the data. The software used in this study were PLS and AMOS.

The results showed that finally 7 categories of structural, behavioral, environmental factors, processes, output, outcome and effect and sub-components of each were identified and according to Delphi technique, all factors of digital marketing ethical strategy model were identified. They affect the improvement of organizational performance and then with the technique of structural equations it was found that the model has a good fit.

Observing ethical strategies in the field of digital marketing in the fields of structure, behavior and environment and paying attention to ethical components such as honesty, fairness, responsibility, adherence to commitments and maintaining trade secrets, etc. have several consequences and effects that it can improve the performance of the organization

Ethical marketing is more than a marketing strategy; it is a philosophy that affects all aspects of marketing. The main purpose of this study is to design and explain the ethical marketing model of food products in social networks.

The present study is mixed (qualitative-quantitative) in terms of applied purpose, in terms of approach, exploratory, and in terms of data analysis. In the qualitative part of the research, in order to design the model based on the methodology of content analysis. The statistical population was 16 Internet marketing and business professionals. Targeted sampling and snowball sampling were selected as the sample and data were collected through in-depth and semi-structured interviews. Data analysis was performed by coding method. In the quantitative part, social network users in Malayer city were considered as a community and among them, 385 people were selected as a statistical sample based on simple random sampling method. In this section, the main tools of data collection were closed and researcher-made questionnaires. Structural equation method with SPSS, Lisrel and smart PLS software was used for descriptive and inferential analysis.

The results led to the extraction of 93 initial concepts in the open coding stage, 34 final concepts and 14 themes. Thus, the ethical marketing model of food products in the country's social networks was designed and the hypothetical relationships of the model in a large community were tested and confirmed.

Today, the food industry in the world has grown a lot. Health in the food industry cannot be achieved except by relying on ethics and adhering to its principles for all levels of the enterprise from the factors of production to sales. According to the research results, among the businesses operating in this field, those who perform better and more ethically in applying new strategies in social networks will be in a better position in terms of achieving their goals