فصلنامه پژوهش های ارتباطی
پیاپی 78 (تابستان 1393)

To have an effective performance in today’s economy, most organizations acknowledge that they need to turn into a KBO, however, many of them fail to find the right way to reach the objective. Using an eclectic (qualitative and quantitative) descriptive-survey approach, the present study aims to design a knowledge-based organization model for the National Media i.e. IRIB. In this developmental- applied research, 22 main KBO concepts were extracted from the related literature and shared with 40 scholars – university lecturers and IRIB’s experts – and finally, 22 concepts were finalized as the main components of a KBO. Based on 9 main concepts, then, a KBO specialized for IRIB was proposed. A questionnaire was also produced to test the hypotheses, and its validity and reliability were evaluated through Cronbach Alpha and confirmatory factor analysis. Finally, 13 research hypotheses were tested by structural equation model based on PLS methodology. The proposed model was validated by a sample of some 75 IRB senior managers and subsequently the conceptual model was ratified.

The present research aims to examine the way family economy is represented in Channel Two’s telefilms (made-for-TV movies). First, five main components of family economy are introduced and then the way they are represented in the 1390(Iranian calendar) telefilms is analyzed. The findings show that in 92 percent of the telefilms “attempt to earn money”, in 31 percent “in-house jobs”, in 15 percent “in-house production of certain family needs” (except for daily food) and in 15 percent “use of Iranian goods” are represented. In 23 percent of the examined telefilms children had only a consuming role and they spent their leisure time playing or studying. “Financial investment by family” was not represented in any of the telefilms. Also, based on group discussions with programmers and TV experts, the following were suggested: holding expertise meetings for programmers on the “family economy”; using family economy’s consultants at the stage of writing scripts; and avoiding advertising foreign-made, unnecessary and luxury goods.

The present article aims to develop a domesticated model for performance assessment of the National Media (IRIB) human capital. The article, first, explains the role and functions of media and conceptualizes the performance assessment and its functions in relation to Iranian radio and television organization, and then, develops components, principles and indicators of a performance assessment model suitable for National Media. A descriptive-survey method was used in this research. The proposed human capital performance assessment model for IRIB is based on three pillars: a) assessment of professional capabilities and competencies with 5 subcomponents and 150 behavioral indications based on 360 degree assessment; b) System-based performance assessment with 7 subcomponents based on systematic assessment; c) Group performance assessment with 8 subcomponents and based on organizational-unit assessment.

The present study aims to examine the criteria and principles of presenting in radio and television, based on experimental evidence gained from a survey on IRIB presenters’ performance. Since much of a live TV program effectiveness hangs on the presenter, one could consider the findings of this research as an introduction to studies on the way radio presenters are chosen and trained. The findings of this survey-based research are indicative of certain weaknesses in radio presenters’ performance: lack of diversity in subjects; being talkative in live programs; defective informing; mismanaging the relationship with audience.

This article examines the mentalities of “Pahlavi Hat” viewers through Q method. Some 24 viewers participated in the research and three mentalities were discovered. Around 43 sentences were employed for describing these mentalities. First and second mentalities had a positive attitude towards the series; however, the third mentality represented a critical thinking. In the first mentality, the participants considered “storytelling” and “addressing Hijab” as two of the successful characteristics of the series. The second mentality also deems Hijab as a successful element in the series. This mentality also considers the series as informative and historical. The third, the critical mentality towards the series, criticizes the series for addressing Hijab. This group of viewers believe that Hijab is not the main concern of today’s society.

Nowadays media have become the fastest source of disseminating information and audiences hang on them for being informed of the world developments. Television, among other forms of media, has various functions, and television news networks with their huge audiences are one of the significant components of power in national and international arena. The performance of television as a sign system is the result of interaction between different sign systems. The present research aims to examine various levels of meaning construction in television news. Thus, news from four different channels, i.e. France 24, IRINN, Channel One and Channel Two, during a four-month period was examined through semiotics and layered semiology and then, signs and codes involved in production of news for television as a sign system were constructed through interaction among various sign systems. This research was carried out at three levels of speech, image and word as codes involved in meaning construction in news. The way lingual and non-lingual signs were applied in news is also discussed in the article.

The relationship between young boys and girls is a point of contention in the Iranian society and a concern for politicians and cultural officials. It is also one of the main and omnipresent themes of IRIB TV series addressing youths’ problems. IRIB in recent decade has paid a greater attention to the problem, particularly in its TV series and has tried to introduce a model based on religion and tradition in this regard. Using narrative analysis, the present article examines the way relationship between young boys and girls is represented in TV series in years 1383 to 1393 (Iranian calendar). The findings indicate that relationship between young boys and girls in the studied series is depicted according to one of the following patterns: mutual romantic relationship; one way romantic relationship; mutual rational relationship (value- based) along with least emotional connection; and social relationship (Islamic sisterhood and brotherhood). The third kind of discovered relationship under parents’ surveillance has been represented as “good” in the series. Other types have been somehow represented as “bad” or have been totally denied.