manochehr ansari

Today, banks operate in a dynamic environment so that they would try to know their digital marketing environment well enough in order to provide better services to customers. The purpose of this study is to identify the factors affecting the digital marketing ecosystem in the banking industry. The present study’s method is exploratory mixed in which both qualitative and quantitative analysis have been considered. We conducted a semi-structured interview in the qualitative part, with 16 experts of Bank Mellat who were selected by snowball sampling method to identify the factors affecting digital marketing ecosystem. Then, in the quantitative part, data were collected through a descriptive-survey method, distributing a questionnaire among 210 persons of the Bank’s employees. We used the Confirmatory factor analysis and structural equation modelling to analyse the data. Research results indicate that the digital marketing ecosystem consists of 2 main internal and external factors. The factors affecting the digital marketing ecosystem also include soft and hard and macro environmental factors. The results of structural equation modelling confirms the impact of these factors on the digital marketing ecosystem.

This article is based on the doctoral dissertation entitled "Development of a strategic model to promote global competitiveness of cultural goods (a case study of the performing arts in France)" in which it examines cultural policy at the level of national competition and trade strategies or Commercialization deals with product, enterprise and industry levels. The main objectives of the research are to determine the components, relationships and logic between them and to validate this model, which was studied to achieve the market of cultural goods in France. The research is developmental in terms of purpose, in terms of lack of exploratory hypothesis and in terms of data analysis is a mixed type (qualitative and quantitative). In the first phase of the research, the source of data collection includes library studies and interviews, based on interviews with 20 elites in the fields of culture and art, management and futures studies, cultural and artistic staff and administrators in Tehran and Paris. Data analysis was performed at this stage through data theory (grounded theory) and the components and the initial conceptual model were extracted. In the second 4, 425 questionnaires were distributed among art authors and owners of art goods, and by analyzing them, the relationships and logic between the components were extracted, and 4 items from the SEM were tested.

Since born globals are important for the future of business and because the findings of previous studies are scattered, there is a need to develop an integrated conceptual models and comprehensive theoretical frameworks. Also, the necessity of investigating the research on born globals is mentioned in previous works. These problems in born global literature and the need for developing a comprehensive framework is a main driver for conducting this review research. As a result, the aim of this article is to collect and integrate all the empirical studies in the world regarding the success key factors of born global firms in a comprehensive framework. Therefore, this article summarizes the findings of 85 empirical studies (only studies related to early success of born globals) by using systematic review method through identifying research questions, identifying inclusion and exclusion criteria, searching by using related keywords and extracting and synthesizing data and integrates them in a comprehensive conceptual framework. Based on the developed framework, future opportunities for research, theoretical and practical implications and theoretical and contextual gaps are suggested.

Given the importance of knowledge-based firms in the agricultural sector, this paper aimed to identify barriers hindering companies from becoming knowledge-based in the dominant competitive and dynamic environment. To this end, using a qualitative approach, in-depth interviews were conducted to collect data from 38 experts and managers in agricultural companies working in Alborz Science and Technology Park  Isfahan, Hamedan, and Tehran University. The main criterion for determining the sample size was to reach the theoretical saturation. All respondents were selected using a theoretical and purposeful sampling method. Data coding and analysis procedures were completed in three stages. According to the results of the study, five main internal and external elements were identified: market inefficiency, governance-administrative barriers, inefficient union or organization, lack of skills and professionalism, and the internal inefficiency of the company.

There is quite huge annual energy consumption in Iran in household, commercial, and public sectors. In addition, the index of population aging manifests a great increase in recent years. Concurrent to all these, smart houses which are equipped with Internet of Things (IoT) can help us maintain sustainable developments with functionalities such as improvements in energy consumption and health, to name but a few. Accordingly, in this thesis, we aimed to identify the usage and functions of IoT in smart houses. This research is an applied research in nature and it would be classified as qualitative regarding data collection. In order to identify the usages of IoT in smart houses with the help of meta-synthesis approach, we have examined 371 researches among which only 85 have been selected for the final analysis. 122 factors have been extracted based on these 85 researches which have been combined into 7 main usages of “electricity consumption management”, “Heating, ventilation and air conditioning System”, “water consumption control”, “security empowerment for the buildings and the neighborhood”, “health monitoring”, “crisis management”, and home appliance automation.

"Social Entrepreneurship" is one of the topics which have recently attracted more attention in academic communities. It is an entrepreneurial approach to creating solutions for social problems and unmet needs and expectations in the society, transforming them into authentic opportunities to create social value. In most communities, many social needs are not heeded by the state, public sector and private sector; therefore the level of needs start to grow increasingly. An entrepreneurial approach will be a “natural” way to address a problem or a need. In this research, attempt is made to study the individual characteristics that may influence social entrepreneurship towards development of charities in Tehran. Charities are the largest, oldest and most comprehensive institutions of civil society in Iran. The research shows that social entrepreneurs have two dimensions in their personal and behavioral characteristics. One is a "common dimension" which covers the characteristics that are seen in all entrepreneurs.The other one is "special characteristics" which signify personal and behavioral traits and are seen just in social entrepreneurs. This study demonstrates that, in addition to these characteristics, individual social capital and social responsibility also play a role in the development of social entrepreneurship. The research concludes that the two features of social capital and individual social responsibility are primarily the most effective factors in development of social entrepreneurship. Additionally, entrepreneurial psychological traits, personality characteristics and demographic characteristics stand in the next position.