From Individualization to Homology The Main lines in the Evaluation of Cultural Consumption Sociology

Reviewing the theoretical subjects related to cultural consumption- as one of the basic components of lifestyle- indicates three main viewpoints and their adversary ideas. The viewpoints have been formed in the especial historical- social fields and then have been developed and consolidated by innumerous empirical researches.We can distinguish these three viewpoints: Homology, Univorous-Omnivorous, individuality. The background of the first one is related to the publication of Bourdieu's dissertation named "Distinction ". The second one has mainly risen of critical reactions to Bourdieu's viewpoints. The third idea was fundamentally formed against two mentioned viewpoints and put their validity in doubt. This idea inquired their undeniable predominance and attained dominant position. In this paper, we review these triple mentioned ideas by a critical and analytical evaluation. Then we study their theoretical components and discuss about their accommodated and un-accommodated dimensions.