The Presentaon of Social Affair in Photography The study of Social Semiocs Approach in Apprehension of Representaon Processes

Photos and Social affair both were the products of the 19th century and industrial revoluon. In two recent decades، presentaon- as one of communicaonal forms between these two- has engaged the most thinkers’ aenon. Effecng Michael Holliday and Roland Bart’s theories، Gunther Kress and Theo van Leeuwen addressed to rethink about the concepts of semiocs، and established social semiocs. They approach to photograph and focused on the role برساختگرايانه adopted a of culture in meaning producon and the presentaon of social affair. Along this، they overruled the basic presupposion of semiocs based on arbitrarily relaon between signified and signifier، and they presumed it as a wrathful process. Based on this concept، the sign meaning is connually producing and reproducing and will be momentarily formulized into relaon of constructor، context and audience. Social semiocs applies the concepts like semioc source، representaon process، narrave and conceptual photos to comprehend possible meanings of a photo related to Social affair.