Explanantion of Communication and Informatnion Model for Theocentrism Organic Farming Extension

Public is worried about food quality, human health and natural resources Safety in the era of infromation around the world. For this reason, focusing on organic farming has been increased dramatically. But current communication and information models (IT), which are designed with scientific approaches, could not extend organic farming without paying attention to wisdom. Theocentrism is suggested as an alternative to develop appropriate communication and information systems. This study was conducted in three phases. First, the related literature and archival research were reviewed to explain theocenterism from Molladasra philosophy. In second phase, organic farming principles were compared with theocentrism by comparative method in terms of ontology, epistemology, humanlogy, and axiology. The third phase provides an appropriate communication and information system for organic farming to produce green products. The communication and information system for organic farming was developed based on theocenterism and its components of ontology, epistemology, methodology, axiology and anthropology. The contents of incormation should consider visions such as justice, target group's responsibilities, and productivity. To put these visions in action, a variety of modern and indigenous media should be used. Also local leaders and profissionals should be engaged in desiging communication and information models to encourage the farmers toward organic farming.