Improvement of academic entrepreneurship in the field of humanities and analyzed to provide a grounded theory

University entrepreneurship has been considered as a procedure and also as the third duty of universities and higher education in the past few years. The study aimed to identify the challenges and solutions for improving academic entrepreneurship in expositive manner from authors and university professors’ viewpoint. The applied research approach is qualitative methodology and ethnography has been used for conducting the search. The data has been gathered by participant-observation and open-deep interviewing techniques; then combined with Triangulation technique. Sampling method was purposeful- qualitative and 16 authors and university professors in humanities (management sciences) were interviewed by theoretical saturation index as the samples. Their ideas and opinions to the challenges and solutions for improving university entrepreneurship focusing on university and industry interaction have been investigated. grounded theory was used for analyzing data and concluding the findings; in other words, providing theory limitedly was carried out instead of examining the theories and confirming or rejecting them. The main findings included issues as changing the role of university (accepting a new role), embedding, networking, enhancing university activities, culture building and managerial changes through using grounded theory. All categories can be subsets of university entrepreneurship. In other words, university entrepreneurship is the core category in grounded theory. The paradigm model is provided by the categories.