A Survey on Measuring Customers Satisfaction by Using Group Decision Making and Ftopsis Technique (Case Study: Parsparnd Hayan Company)

In today’s world, successful organizations will be able to meet its customer satisfaction because customers are the most important assets. This paper tends to use the group decision-making and fuzzy multi-criteria decision making techniques to rank the customer’s satisfaction factors. In this respect, the Delphi technique with a fuzzy Likert scale is used as suitable methods for preparing a questionnaire to identify criteria and indicators. The results indicate that the effective metrics for ranking fuzzy TOPSIS technique leads to acting customer’s satisfaction.