Promotion of Media Literacy, Prerequisite of Realization of Civic Society

Undoubtedly, the significant role of the media in the formation of civic society cannot be overlooked. Indeed, the prerequisite of a civic society is active and well-informed citizens. In a world that the audience is bombarded from every direction by media messages, the necessity of paying attention to media literacy and its importance is inevitable. Therefore, the main question in this article is whether media literacy can affect formation and growth of civic society. By conducting documentation and library research, characteristics of a civic society and the components of media literacy were reviewed. It was clarified that promotion of citizen’s media literacy is one of the requirements of realization of a civic society so that the media can fulfil their optimal function in this line and the awareness of citizens would go up. This paper shows how escalation of media literacy can influence the media role in the society and help achieve civic society. It also lays emphasis on the fact that escalation of media literacy is a prerequisite of materialization of civic society.