Investigating influence factors on farmer's intention in using modern channels (Case of study: Feyzabad water supply network in Fars province)

Due to the importance of technological development in agriculture, it is necessary to increase intention of technology using and so its adoption among farmers. The aim of this study was Investigating influence factors on farmer's intention in using modern channels. Research population was all farmers covered of Feyzabad networks water supply in Fars province (192 farmers). Samples of 127 farmers were selected through stratified random sampling. Data was collected using a questionnaire. Face validity of the questionnaire was obtained through a panel of experts and reliability was obtained through pilot testing. The Cronbach's alpha ranged from 0.72 to 0.91. Results revealed that subjective norm and attitude towards the use of modern channels had positive and significant direct effect on the intention of using modern channels. Also, social capital, compatibility, access to information, the tendency of participation in project, Sense of belonging to the irrigation network, years of experience in farming and observability of results had significant direct effect on attitudes toward the use of the modern channels. According to results, some recommendations have presented at the end of article.