Formulating and Screening Organization Strategies based on the Generic Strategies of Porter by Using Fuzzy Quality Function Deployment

The purpose of this study is to offer a comprehensive framework to formulate and screen useful strategies of organization. First، the five competitive forces of Porter were studied. Then، initial strategies were formulated by SWOT analysis. These strategies were divided in four perspectives of the balanced score card. Then، QFD was used which generic strategies were as “HOWs / Criteria” in that and initial strategies were as «WHATs / Alternatives» in that too. Finally the initial strategies based on generic strategies were screened by using fuzzy screening technique. The statistic population in this study was 22 experts and statistic sample was also 22. To gather the data، 7 questionnaires were used. This method was conducted in Cinere Cosmetics and Health Producer Organization. Finding strategies with the greatest benefit that satisfy generic strategies was one of the main results of this study. The result of this study indicated that this method can be used as a comprehensive framework for formulating strategies in organization، and generic strategies as criteria which can be used for screening initial strategies. Combining the techniques utilized in this study was also caused to increase the efficiency and to decrease the weaknesses of these techniques.